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Literature review for impact of customer service
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Description of sponsoring firm
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 11 to 18 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion basic merchandise at convincing values. Aéropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aéropostale products are currently purchased only in its stores, on-line thorough its website (www.aeropostale.com) or at organized sales events at college campuses. The first Aéropostale store was opened in 1987 and as of June 2006 has over 700 stores nationwide.
Recently within the past few months a new store has opened in the Eagle Ridge Mall located in Lake Wales, FL. I chose to apply for an internship at this location based on the conversation that I had with the manager, and the research that I had done on the internet. Seeing as though Marketing is a very big part of their organization, I was excited and willing to gain new experience in the area of my major. In other jobs that I had done there was very little concerning this concept if any at all. I was set up in an initial group orientation in which we were informed of the rules that were outlined in the employee handbook. Then almost immediately I began to learn the concepts that would make a huge impact on how marketing plays a role in this organization.
Internship Position
My internship position was just a sales representative. The internship with Aéropostale consists of several things in which I have to learn. I have to remember and be able to apply the acronyms B.A.A.S.I.C.S (Begin with a sales pitch, ask for sizes, add on, size and recover, immediate floor supervisor, cashiers that kick butt, say thank you) , TBLA (tops, bottoms, layers, accessories), and M.O.M.S (make suggestions, offer solutions, moms buy most clothes, sale). Along with these I also have to learn the marketing terms for how the store is set up, what certain display techniques were called and how to fold to specifications.
My first goal will be to learn the different acronyms that are so vital for success in this business. In order to do this I will be quizzed daily by others at work including the managers. This is so that I will memorize these concepts so that I can apply them to customers in order to market the store properly.
The last dimension discussed is the environment. The scores for environment are quite close and even exceed that of other sustainable businesses. Jury (2015) indicated that Michaels Stores Inc. is an arts and crafts store, most of their products are made from paper and there might be other products that contain substances that will be harmful to the people if not properly disposed. Therefore there is a facility where products from paper and cardboard are disposed of properly. Also there is a company that comes in to take away harmful chemicals and dispose of them accordingly.
Target must compete vigorously and fairly in the marketplace using our independent judgment to make the best decisions for the Company.
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
Apart from the experience I have gained at LT Security Inc., my various internship positions have also exposed me to eye-opening responsibilities. For example, as a marketing intern at MySelf New York, I engaged in organized discussions with customers as well as colleagues in the pursuit of better promotional and marketing strategies. I have also gained experience with other matters such as employee coaching and assistance, employee relations, communication and implementation of policies and procedures during my time at Stony Brook University as intern in arts management and at Yunnan Changji Real Estate Co. Ltd where I served as an administrative
Key Issues: At the end of 2012, Costco was a successful business; however, there are some issues that they would need to deal with. These issues mainly arise from their previous successful ventures as a warehouse wholesale company. The first issue is that Costco has competitors that can actually be and are a threat to their success. Competition allows a company to improve itself and prove its prowess to its customers. However, when a competitor is able to provide the service at a much reduced cost, problems will arise.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
Nordstrom’s product offerings are not only of the best quality available, but are also presented in a fashion appealing to customers. The reputation Nordstrom has built in the industry has sustained their success for over a century. Nordstrom’s further expects to enhance their company philosophy in the future by implementing additional differentiation tactics that will continue their market dominance in highly volatile economy.
Moreover, internships are great starting blocks for a career. Jeff McGuire explains how in today’s educational system, schools have specialized offices and employees whose primary responsibility is to help you...
The Consumer and Industrial Products, Inc a company where their headquarters is based in the United States , also doing business internationally with facilities in Europe, Asia and South America. They are a manufacturing company what produced well known products to individuals and industries. This company is experiencing a great deal of trouble with their internal Payable Audit System (PAS) and how it would purchase goods; receive goods and pays for them. They are challenged with the redundancy and the lack of productivity to their system. They were finding ways to lower costs and eliminating steps in how these processes are getting accomplished. They decided that they needed to change their system and the way they did things at their business. There are some people, their roles and departments that will be closely involved with the process of this project. Some of these important roles will come from Ted Anderson director of disbursements, Peter Shaw the user project manager and Linda Watkins project director for the Payable Audit System (PAS). In addition, the Steering Group and the IS management department will have some important roles to the project too. Finally, there will be several major problems with the development of the project and how the one person would deal with these issues.
In the case of Dayton Hudson Corporation, the company fell into a situation of a hostile takeover attempted by the Dart Group in 1987. At that time, Kenneth Macke was the CEO of the Dayton Hudson Corporation and sternly disagreed with letting the company fall into the hands of the Haft’s. Macke’s decision on what could be done to terminate the takeover turned the circumstances over to the hands of the state of Minnesota where Dayton Hudson’s headquarters resided. Macke requested a special session of the legislature to revisit the Minnesota corporate takeovers statute. This proved to work in Dayton Hudson’s favor and a statute was enacted that left the decision of a takeover up to the Board of Directors of the company.
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
Wal-Mart Stores, Inc. is a renowned retail goods superstore that sits atop the Fortune list at number one. It would be very difficult to find an individual who is unaware of Walmart’s position as the largest brick-and-mortar retail chain in the world. The company has thrived over the past few years and is continuing to grow by effectively managing its store operations and distribution strategies. One of the major contributors to the business consistently meeting market expectations is directly attributable to their management approach. Walmart has revolutionized the way retail companies manage their supply chains in more ways than one. But, perhaps the most revolutionary was the practice of unprecedented coordination with suppliers (Chekwa,
In particular, it was helpful to here from individuals on the panel that were graduates from our program. Elizabeth Cowart, a LPC at Transitions of Augusta, informed my classmates and I about about her personal internship experiences. She noted four key things (1) the importance of getting as much hands-on experience as possible (2) taking a mental note of the what you like and dislike at each internship site (3) using weekly supervision hours to discuss your areas of strengths and weaknesses and (4) remembering to always maintain a professional image. In addition, she also gave a brief overview of opportunities (e.g., adolescent group therapy, child and parent therapy, disability evaluations, etc.) that interns might have at Transitions of
Throughout my internship, I was well trained and did receive a fruitful experience. The real working environment prepared me for future employment after my graduation. However, I did encounter some problems, which I gradually managed to deal with. Whatever happens, productivity increases by keeping a positive attitude.
This internship has provided an ability to match the experiences and knowledge in a more practical way compared to other business students. No amount of gratitude can truly exemplify the overall satisfaction obtained throughout the duration of this internship. Much appreciation goes to all the HR professionals working at UTEP; they provided an enriching learning environment and set of skills that are needed in order to be successful in a HR profession