5c Case Analysis

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Situation Analysis: 5C’s One environmental factor that provides opportunities for Allstar Allround brand is recommendations from doctors and physicians. These recommendations can increase this company’s market share, net income, and brand awareness. Allround brand offers 4- Hr. Multi Liquid medication. One recommendation from doctors and physicians can turn into multiple recommendations which the company can profit from it. The company can profit from these recommendations because customers will go purchase our product. Also, they can tell their friends and their friends can tell someone else due to word of mouth our product will sell. In addition, it is effective in brand awareness due to the customers knowing how our product looks and works. In contrast, some environmental …show more content…

Whether it’s cold, allergies, runny-nose or non-drowsiness we are making sure that we look at all options. The primary advantages of the product as that it will be able to help reduce multiple symptoms while keeping customers happy and satisfied. Price is definitely everything to our company and having an affordable product is first priority. The factor that drives us to make decisions on prices comes from our experience of buying products that are affordable and effective. When we compete with other brands we focus on satisfying our customers. Customers are the reason we are in business, they are what keeps us motivated to compete for the best product on the market. We are pushing toward a pull strategy as we are pulling people in with innovative promotion campaigns. Our message is “healing the world, one step at a time”. Our main channel of distribution will be grocery stores. Grocery stores always do well selling medicines, and would be a perfect opportunity for our brand. We are going to do our best to get prime shelf-space by writing to these stores personally and telling them what we are all about here at

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