Case Study Of Aquafina

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Recommended: Theories of brand management

Having a strong brand for an organization is very important, especially if the organization is still in existence. It is necessary for an organization to stay competitive if it wants to keep their costumers satisfied and excited for new products. With an overwhelming of the consumers with numerous brands under a specific product line, it is easy to have a relating brand suffer and lose their interest to their consumers. Dasani bottled water is one of the major consumer product that has been struggling in the markets. After the launch of the product owned by Coca cola, it has been unable to stand strong in the market competition against Pepsi’s bottle water named Aquafina. Aquafina bottled water has been a success and enjoyed through-out the …show more content…

This will give the brand name fresh mountain spring water a more natural touch and an honest approach to the product, which will make the product more appealing to the customers. “A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products” (Mróz-Gorgoń, 2016, pg. 117). Scientific research, have said that there are chemicals present in most foods and beverages and is high in diet in recent years. Therefore, having the new brand name fresh mountain spring for a bottled water is more of a natural taste and an honest approach will attract more people to the …show more content…

The company will need to communicate with their target customers effectively through the marketing communication channels. This includes the social media, online sales, and to their retailer and local distributors. The product of water is targeted to everyone in the market. The retailer and local distributors have a large target of customers that they have access to. Therefore, it is up to the company’s marketing team to set up and communicate with the organizers of the sports events to get access to athletes to sell their product to (Miller, Merrilees & Yakimova, 2014, pg. 266). This will help the company have access to a wide range of people in marketing their product to. The social media, the retailer and local distributors will help in positioning the company’s new brand of bottled water to their customers that they are

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