23andme Summary

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Advanced analytics are used improve decision-making, employing digital technologies to retool manufacturing, and harnessing mobile capabilities to improve marketing, to name just a few (Ringel, et al, 2015). On 23 January 2018, I came across an article about a 23andme. 23andme is a DNA Genetic Testing and Analysis Company that was founded in 2006 by Anne Wojcicki, Linda Avey, Paul Cusenza (Seife, 2013). The founders of the company have used technology to innovate selling genetic information to society. Individuals pay to the company to the engendered technology to provide information to gain knowledge about family members. The company advertises how the genetic testing can help you learn more about your ancestors and health conditions. Consequently,

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