Artist using their music in advertising is a great way for them to get exposure and a better paycheck. When musician get themselves involved in cooperating deals, they can expand their audience and get more of their music out there. But the paycheck isn't bad either. Every artist strives for exposure. Stacia Coates from Source 3 wrote "...and even necessary, for bands to put their music in commercials or promote products for sponsors in order to sustain a career in the music business." Accordingly, this is explaining how bands and musicians, almost have to use their music in commercials, shows, or to advertise a product so they can expand their audience and get their music out there. Without the big cooperate deals musicians could be struggling with their careers since "...the whole idea of buying music to own may be falling by the wayside." (Carter) New and old artists alike are going to have trouble making a paycheck in the music world because of the change from physical sales to streaming. Consequently Jacob Carter (source 1) said "...artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." When musicians and bands sign cooperate deals it can help them quickly raise their paycheck because of new found exposure. …show more content…
For example The Black Eyed Peas have been using advertising to promote their career for a long period of time. "...in 2003, when Apple unveiled its iTunes store, the Black Eyed Peas’ song “Hey Mama” was the first of the now-famous ad campaigns for the store." (Coates) Every commercial or product the Black Eyes Peas have associated with has helped them in one way or another, showing, as Stacia Coates said, that this business model has more than paid
Singers and songwriters need to make a living somehow. They know that downloading music is a way to get their voice heard, but they also know that it is significantly hurting the business. "When your product is being regularly stolen, there comes a time when you have to take appropriate action," said RIAA president Cary Sherman (RIAA 1). There are a lot of people involved in the music scheme when it comes to who needs to get paid by the revenue. From the sale of one CD, singers get one small fraction of the cost, another fraction goes to song writers, musicians also get some of the profit along with retailers, engineers, technicians, warehouse working, and ever...
In this advertisement, the setting is global; it pays attention to several demographics such as age and ethnicity. The company is inducing that apple music appeals to all people, no matter age or race. In the ad, the are kids from about middle schools, to adults who are carrying out their profession; as they listened to the music, each person had contrasting reactions. Music entices to everyone in different ways. There are various genres of music that satisfies everyone; it especially depends on where the person is from or the influences they had in their life. The major point is that apple music is available anytime and anywhere, which proves it is the superior
Sponsorship and advertisement music more or less do good for artists. From loss of money from album sales, advertising and sponsorships in music often put money in the artist's pocket. This is good for most artists struggling from album sales to make a living.
In the past, singers made money through CDs and cassettes. These forms of media have been replaced with digital copies of albums and songs. Even this method of accessing music has begun to fade away with the replacement of streaming services such as Spotify, Apple Music, or Soundcloud. Artists’ music has also been used in advertisements. This can negatively affect the artist’s career. Music artists shouldn’t have their songs in advertising.
Even though landing a deal with a company could potentially ruin their reputation, it is still a good risk to take, and a corporation paying for the expensive costs such as tours, can make the difference between artists growing their careers. If you’re a small artist trying to make it big, then having your music on a commercial would be a good way to get your music out there. In the article, “The Changing Landscape of the Music Business,” Jacob Carter talks about Zoe Keating, a cellist who states that “these services should be viewed as a way for musicians to get their music out there and not as an income source,” she says that artists should focus more on getting their music heard rather than the income. Another reason why artists’ music should be used in advertising is because nowadays it is accepted for artists and bands to put their music in commercials or promote products for sponsors. In the article, “The New Necessity in the Music Business,” Stacia Coates explains that years ago the idea of an artist “selling out” their music was a way to lose the respect from fans, but today it is now accepted, and even necessary, for bands and artists to sell out their music, so why not take advantage of that?
The singer and songwriter, Taylor Swift first released this advertisement on April 1, 2016 on her twitter which surpassed over 11 million views within four days of its public release. This means the video was well received by people. The popular and pretty face of the singer and her popularity and her growing presence and her fan and followers in social media are also responsible for the popularity of this advertisement. Taylor Swift and Apple had a serious clash when Apple music service was launched. The use of the same artist with whom it went through a serious battle against is too create a controversial appeal and make publicity easier.
The most significant down side to technology is the loss in revenue from album sales. Illegal downloading of music has become prevalent in today’s society, and many artists—major or independent—receive little to no profit from album sales. Many companies, such as Apple, have tried combating the issue with protected file formats, but a loophole has always been found to bypass the protection. Unsigned and independently signed artists hurt the most, as they pay almost everything out-of-pocket to produce their music. The only feasible response to the loss in revenue, artists have found, is to increase tour dates. In today’s age, it is not rare to find artists who tour more than eight months out of each year. Touring has become one of, if not the only, reliable source of income for many
Many well-known artists including Taylor Swift are against Spotify and have her music catalogue removed from Spotify, because by letting people listen to your music for free you undermine the value of art. But Taylor Swift is one of not so many artists that could pull such thing off and still remain popular. After all, her removing her catalogue from Spotify was a huge scandal and one of the most important happenings during the last year in the music industry. This move of hers affects Spotify in a bad way, as she was one of the most popular artists on spotify and her songs were on 19 million playlists. It is also thought that taking her music catalogue from Spotify could be related with her own record label, Big Machine’s sale. As instant income from digital music download could be financially more beneficial, and increase value for her record label more than, “steady streaming” income. But for such popular artists like Taylor Swift, such streaming model earns millions. According to Spotify real life artist who wasn’t named was earning $425,000, per month for a hit album that was on top charts. And that category surely
Independent and small-label artists rely on word-of-mouth and live performances for the bulk of promotion (Garland, 2003). Advertisers find this less promising without guarantees of success or a large audience reception. Larger audiences mean more people will see their advertisements, so advertisers prefer sponsorship with artists from bigger record
The “2015 Apple Music ad” is a perfect example of this idea from Sinek. It portrays the power of Apple Music from an emotional woman to a dancer in a subway. The ad attempts to pluck every heart string by using many different scenes that might relate to people and their lives.
First, advertising music on a commercial or ad, can definitely boost their career or even start it. People watch television almost everyday and come across ads (commercials) and if they are liking the song that's is playing on the commercial they most likely would google it and buy it. Also, in social media there are sponsored ads all the time. For example, on Instagram if they are sponsoring an ad for a new app they would also tell the people viewing it to go and buy that particular artist song.
Introduction: In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry, coupled with new computer technology, have made it much easier for people without a lot of money to compose, produce, and distribute their creations. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry.
People pay low subscription fees to streaming services, and as a result of this, listeners can be exposed to new artists and help these artists become popular (“Music Industry”). New artists are exposed to more people as streaming services often increase the amount of artists that people listen to. While streaming services do result in more exposure for an artist, that’s where the benefits stop. One of the issues with streaming services is payment issues. "Public relations missteps in the early 2000s kept many musicians from speaking out about economic issues, artists and executives said... But the shift toward streaming in recent years has prompted many musicians to investigate the changes in the business and comment online (Sisario)." Artists are not being paid much for providing their music to streaming services, but these issues and artist protests are being ignored by executives of the services until a high-profile artist makes the wage disparity public. "Streaming services pay a lot less than downloads, with the artists receiving a fraction of a cent per play on the service. Newer artists could struggle with the level of payments offered by the services, opponents have argued (O’Brien).” Hardworking artists are not receiving as much money from streaming services as they did from people purchasing their albums. This
While downloading a song may not feel that serious of a crime, the accumulative impact of millions of songs downloaded illegally and without any compensation to all the people who helped to create that song and bring it to fans is devastating. One credible study by the Institute for Policy Innovation pegs the annual harm at $12.5 billion dollars in losses to the U.S. economy as well as more than 70,000 lost jobs and $2 billion in lost wages to American workers (Stephen E. Siwek, (2007), The True Cost of Sound Recording Piracy to the U.S. Economy). Copyright is a legal right created by the law of a country that grants the originator of the work exclusive rights to its use and distribution, usually for a limited time of 28 to 47 years (Copyright
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...