Should artists use their music in advertising? Advertising someone's music is actually a good idea to launch off their career. Many may disagree with that for reasons of there own. Even, if there are con's to advertising music their are many pro's. First, advertising music on a commercial or ad, can definitely boost their career or even start it. People watch television almost everyday and come across ads (commercials) and if they are liking the song that's is playing on the commercial they most likely would google it and buy it. Also, in social media there are sponsored ads all the time. For example, on Instagram if they are sponsoring an ad for a new app they would also tell the people viewing it to go and buy that particular artist song.
In this ad, the author’s presents the argument that apple music is the preeminent way to experience music. Since music is an essential factor of everyday occurrences, the director provides rhetoric principles to convince people to join Apple music. The emotional responses from the people listening to music in the ad, furthermore equips the audience to be apart of this company. The ad presents to the audience that music is a key implement to everyday situations; it is meant to set a person “free” from all occurring situations or bring satisfaction and motivation, enticing them towards Apple music.
Sponsorship and advertisement music more or less do good for artists. From loss of money from album sales, advertising and sponsorships in music often put money in the artist's pocket. This is good for most artists struggling from album sales to make a living.
Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.
What does the term “commercial” mean? It can take on various meanings, but in essence that term is used to label artists who have alienated parts of the hip-hop culture in their work. The High and Mighty, a duo from Philadelphia signed to Rawkus Records, summed up what commercial hip-hop is in their 1999 single release “The Meaning”. Mr. Eon says: “…they’re tryin’ to turn hip-hop to just plain rappin’/let the poppers pop/and the breakers break…”
For years, musical artists have attempted to use their influence to push their audience towards certain political views. From Country Joe in the 1960’s to Eminem in the present day, artists have used lyrics and/or actions to try to persuade their listeners. Whether they were effective or not, is another question, and in most cases would be difficult prove. The four artists that we decided to focus on were Country Joe and the Fish, Eminem, and P. Diddy. The following paper is divided into sections to make it easier to focus on each artist separately because they are so different. Finally At the end we come together to explain how they are alike by sharing at common goal; to persuade their audiences.
For a start, sponsorships can be risky. For example, overexposure can take a negative effect on the artist and his or her song. Many people are tired of hearing the same song on the radio, television, and at the movies after a countless amount of times. According to paragraph 8 of “Selling Out Not Worth the Risk,” Moby, an electronic artist, released his album called Play in 1999. He licensed each one of his 18 tracks. Fans then lost interest because they heard this everywhere on the radio, on commercials and movies. In many other cases, a record label who owns the rights to the artist’s music licenses the song to another company. Once this happens, the artist would not have any control over how the music can be used. According to paragraph 9
Pop music has long been defined by “idols” and superstars that are subjects of high levels of adoration from severely devoted fans, whose love of these superstars often blurs the line between fandom and obsession. This love is mainly based off of physical looks and charm more often than actual musical talent, as majority of the songs written by these massive superstars are not written by the artists themselves, instead by people hired to write for these artists in a way that will best connect with a crowd willing to spend their money on these manufactured stars. Therefore, it has become evident that in the world of popular music, image has overtaken talent as the determining factor of success in the industry. Instead of skill and songwriting ability, good looks and the ability to draw large crowds of impressionable people have become the main factors of fame in music.
Should it be Allowed? Suppose an artist or band sold their music to a record label or landed a deal with a company. Should this be allowed? Artists’ music should be used in advertising. It offers smaller artists a chance for their music to get heard by a wider audience and it is accepted nowadays for bands and artists to put their music in commercials or promote products for sponsors.
Advertisements are part of my everyday life I see them everywhere throughout my day. They are in magazines, television, billboards, and outside of businesses. Some of my favorite advertisements are during the super bowl. Hayakawa says: “The best advertising, however, is thought about, laughed over, and acted upon by multitudes” (p. 135). The super bowls commercial are usually funny, and they make me laugh, which also makes me think about them. I feel that is the general purpose of an advertisement is to get people's attention while making impressions that people can remember.
YouTube pays a royalty toward every view for contracted artists. Yes, YouTube pays a sixth of what Spotify or Apple. Apple music has 17 million subscribers and Spotify having 40 billion. But YouTube has more views then both apple and Spotify in turn the artist is still making a large sum of money. YouTube only gets money if the viewer watches the ad for 30 plus seconds or clicks on the link on the ad. Commercials on YouTube are what make the content have a monetary value. More views of a video more of a chance the advertisement will produce funding that pays the artist. But the artist makes a point what about the creative value, the intellectual property, of their
Music Business Music Business Exam Number One Question 1 - What is The music publishing industry at a glance would seem to be those who print sheet music, method books, lead sheets, and all of the texts or notated music that musicians (and those aspiring to be musicians) use. Years ago, this was what most music publishers did, but as the industry has evolved, the process has become much more complex. Music is not just ink and paper, intellectual material and property to the individual who writes it. Therefore, the song does not become "a song" when it is written down. This is not an easy concept to grasp because the song itself has no physical makeup.
It helps create bonds with customers by listening to them about the products and taking the customers opinion into consideration. After all, media marketing is very influential in the world of business and marketing. More and more businesses are working at creating a more well-rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the business ad is on. Media marketing will continue to grow and progress as time progresses and more and more people gain access to the internet.
‘Creative without strategy is called “art”. Creative with strategy is called ‘advertising’. Creativity grabs attention. People are flooded with millions of ads each day, but screens most of them out. Creativity allows advertisements to get past the filtering process and appeal to the intended audience. (Altstiel & Grow 2012) Advertising agencies nowadays are forced to think outside the box, by looking at the bigger picture and constantly discovering new ideas and ways to grab people’s attention. A successful creative advertisement results from the ability to incorporate strategic concepts in order to draw the line between plain art and advertising. There are no rules, no patterns to creating highly creative advertising. (Lee 2000)
Spotify is operating on “mixed advertising/freemium business model”. The freemium business model is based on idea that the company offers simple and basic services for free for the user to try and more advanced or additional features at a premium [3]. One important role in Spotify’s business model is having advertisers who generate revenue that is used to finance costs of free subscription. In other words, without ads, there would be no free music.
...llegally is actually helping them. The fans who listen to the music are the ones whose opinions matter the most and the ones who shape the music. So when one downloads a song, they are making that song become more popular. Tom Durrant points out, “Without it, we wouldn’t have Spotify and a summer full of packed out arenas” (Durrant). These downloads, even though they may be illegal, are what is making these songs and artists so popular. It can also be argued that “illegal downloads boost legal downloads” (Rothman). Some people believe that others download music illegally for the songs they never would have spent money on. It can also be argued that if the music had not been there for illegal downloading, most people would not have even listened to that music at all. But the main problem in the matter is still that illegal downloading will cause more harm than good.