Spread Music Not The Flu Ad Analysis

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Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience. Ads that have a target audience are likely to do well. The ad "spread music not the flu" uses appeal and targets young adults. Music is viewed as a happy thing people enjoy listening to. Most people don't enjoy getting a flu shot. By comparing spreading music to spreading the flu it gives the audience a question of if they would rather get the flu shot and stay happy, or become sick with the flu. This

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