The singer and songwriter, Taylor Swift first released this advertisement on April 1, 2016 on her twitter which surpassed over 11 million views within four days of its public release. This means the video was well received by people. The popular and pretty face of the singer and her popularity and her growing presence and her fan and followers in social media are also responsible for the popularity of this advertisement. Taylor Swift and Apple had a serious clash when Apple music service was launched. The use of the same artist with whom it went through a serious battle against is too create a controversial appeal and make publicity easier.
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
Another rhetorical device being used in this commercial is ethos. Even though Rihanna is the creator of the makeup line the models used in the ad are the face of it. For example the chinese model being used in the commercial is well-known throughout China and for the Chinese audience that would the an influential
The ad starts with two millennial men in a convenience store mulling over a beer purchase. The ad takes a unique angle from the inside of the beer cooler full of Redds Green and original Apple Ale looking out at the men in the store. Their thoughts are interrupted when one of the men is hit in the head with a granny smith apple. He falls to the ground and comes to his senses that “ he will get a Redds Green Apple Ale, of course.” The camera pans out to reveal
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
I added Isabelle Caro because she was the one who died from anorexia. She was a French model who was well-known for the controversial advertising campaign “No Anorexia” which showed her with her vertebrae and facial bones under her skin in a picture. When she died, she was at the young age of 28 and weighed a mere 63 pounds! She wanted people to that the advertisement would help women think that anorexia is bad, but instead, it led to encouragement. There was a post that read “die young, stay pretty” with a picture of Isabelle Caro at her derisible weight.
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
Taylor Mic Drop commercial is advertised by Apple Music featuring Taylor Swift as the face of their Apple Music Membership. This advertisement targets music fans who primarily own Apple devices. The
The purpose of this ad is to recognize all of the brave girls led by Taylor Swift. It hopes to achieve the idea that girls are brave as well it is not just men who face challenges in life. This can be said because of the text and pictures that are included in the ad. In the collage of pictures we can see many expositions why girls are also brave. For instance, in the picture with the road it can resemble a bright future with many challenges not just girls are willing to face, but also men. In addition the road also has a crack in between the yellow solid lines, but as soon as the road seems to be halfway the road is brighter and does not have cracked yellow lines resembling a bright future and how they are willing to risk things in
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Similar to the first commercial Jackson had done, it uses ethos again by showing that they used a known celebrity in the branding of their products. Also, since the marketing was able to put a face like Jackson as the head of their campaign, it made buyers believe that because Pepsi got the King of Pop to like their drinks and even make a video persuading people to buy their drinks, it must be credible.
Of course her head and face are left unseen to the viewer in much the same way the faces of the figures in Höch’s Das schöne Mädchen are intentionally concealed or removed from the piece. Her figure is devoid of identity and solely used as a female body to help draw attention to the automobile. Since the Vanity Fair advertisement explicitly is meant to convey a message of helplessness that only a product can fix, the sentiment of machine-based consumerism uses the female figure’s body as a tool to draw attention to machinery—in nearly the same way that Höch’s collage does.
...y they did this was by using hyperbole to such a point so as to make something stylish appear ludicrously funny. The repeated exposures to the service throughout the commercial also aids in selling the service. The time slot and channel for this commercial was also strategically planned so as to get the maximum exposure to the intended audience. There was no attempt to hide the blatant advertising. This was clearly meant to be seen as a commercial. However, the ethics were a bit on the shady side so as to make the deal seem better than it really was. The small print of the details makes it appear as though the company is trying to hide the truth and is shown only because it is mandatory. The rhetoric of this commercial is in short stating this commercial is meant to sell a service to young people through a comedic commercial while hiding the negative ethics.
Although the ad was not directly made by Snapchat, it still had to undergo an approval process. The ad displayed two pictures of Rihanna and her ex-boyfriend Chris Brown. It asked, “Would you rather smack Rihanna or punch Chris Brown?” The advertisement broke the policies stating it would not allow “content depicting excessive violence, including the harming of animals” and “shocking, sensational, or disrespectful content.” Therefore, when she saw the advertisement she went on a rant on her Instagram story stating, "Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess! I'd love to call it ignorance but I know you ain't that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it. Shame on you. Throw the whole app-oligy away (Liao, 2018).” The story received media attention from Vanity Fair, People, CNN and many more platforms that spread awareness of the
Explanation: This commercial is all about Ashton Kutcher (famous celebrity) using the Nikon camera. While he is endorsing this product, he is getting positive feedback from everybody else in the commercial making the audience think that they will get the same positive feedback if they use the camera too.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.