Lululemon: The Retail Industry: Chip Wilson

703 Words2 Pages
bulb-icon

Recommended: Importance of retailing to the economy

Introduction
The retail industry is continuously growing. There are many successful companies and entrepreneurs in this industry. One successful entrepreneur is Dennis Wilson, also known as Chip Wilson.
Personal Life
Dennis J. Wilson is a Canadian entrepreneur and philanthropist. He was born on March 3rd, 1956, in Vancouver British Columbia. Currently he resides in Vancouver, British Columbia. He lives with his wife, Shannon Wilson, and 5 children. As a child he was always interested in sports and sewing. His mother had taught him the basics of sewing. His mom and dad were both athletes and they inspired him with the competitive spirit. Wilson did a lot of swimming as a child and spent most of his time at the pool. Wilson earned his bachelors in economics in 1980 from University of Calgary.
Lululemon and Other Retail Companies
Wilson has started many retail companies, foundations and programs. His most known company is Lululemon Athletica, often referred to as Lululemon. Started in 1998, in 16 years the company has become the leading brand in yoga apparel. The business started because female participation in sports increased in those years. The first store was in Kitsilano. It is a small town in Vancouver where Wilson was born and brought up. Originally, Lululemon sold all women sports wear. After the some success, the company launched a subsidiary in 2001 called Fashion Active Lab. This company specialized in yoga clothing. The success of yoga clothing, created a new opportunity for Lululemon. In 2009, they started a new subsidiary called Ivivva Athletica. This company’s target market was girls ages 6 to 12. On July 27, 2007, Lululemon hit the NASDAQ market for public trading under the symbol LULU. On December 10, 2013 Wilson sa...

... middle of paper ...

...ies”. In other words he meant, some women are too fat and that is why the clothing is very transparent and has chain problems. (Strauss, 2013). Although, to a degree it may be true, it has aggravated many women, rights activists and other organizations. Some of his views have also landed him in controversy. Wilson says he named his company Lululemon because he found it funny the way Japanese people say the letter “L”. Wilson also said that he supports child labor in third world countries because it costs him less. These views and quotes have created many controversies for Wilson.
Conclusion
Canadian entrepreneur Dennis Wilson has started a leading brand in the retail industry. He has come across bumps along the way but his skills have helped him overcome the obstacles and become the 11th richest man in Canada and make his company the largest yoga clothing company.

Show More
Related

  • Lululemon Target Market

    1522 Words  | 4 Pages

    Market Analysis Summary The global sports and fitness clothing market is expected to soon reach over $125 billion dollars (PR Newswire, 2015, June 26) and individuals across the U.S. are becoming more active (Institute for Health Metric and Evaluation, 2013, Jul 10). The breadth of the overall market covers many subsets of products and consumer groups. Target segment. There are two primary segments in the market; sports apparel and fitness clothing.

    Read More

  • Brent Francese And Vessie: An Analysis Of Runologie On Hillsborough Street

    827 Words  | 2 Pages

    This year, Runologie launched their first item of clothes, the Boylan short for men. Francese and his team spent a year working on the design of the pair of shorts. Many prototypes were made and tested by themselves, friends and loyal customers. Two weeks after the launch of the short, they were sold out. Francese was overwhelmed with the positive feedback with the shorts and it made him excited to expand their brand. He told me that the short was more of a lifestyle short, rather than having its sole use for running. “One comment that we got was that someone went swimming in our short which is so cool,” said

    Read More

  • Analysis of Lululemon Athletica Inc (LULU)

    2618 Words  | 6 Pages

    The first Lululemon store was initially created as a place for people to gather to learn and share ideas about a healthy lifestyle. As the company expanded, Lulu could no longer target every individual walking into the store with knowledge of healthy living. At this point, the company shifted its focus to educating their employees who could positively influence everyone who walked into the stores. The thought and reasoning that went into the first Lulu store has continued as the company has grown. It has continued to target active people while pushing everyone towards a healthy lifestyle. Its main target market is young woman, between 15 and 34 years old, in the middle to upper classes. One of Lulu’s top products is its yoga pants, which along with a majority of the products Lulu creates, are made to wear during exercise. The style and fit of this clothing helps men and women alike to look good while working out, this leads to a boost in self-confidence and self-esteem. On the other hand, the close fitting material incentivizes people to stay active and eat healthy in order to fit into the clothing that is offered by Lululemon. In the past few years Lulu has expanded its target market to include active males as well. The same material is used in the male products, so the male consumers benefit in similar ways as the woman consumers.

    Read More

  • Lululemon Swot Analysis

    990 Words  | 2 Pages

    Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and women. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics, which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, the United States and Australia.

    Read More

  • The Life of August Wilson

    1190 Words  | 3 Pages

    mother, and Wilson‘s five siblings when Wilson was a young child. His mother worked as a

    Read More

  • Henrietta Tuzo Wilson

    352 Words  | 1 Pages

    He was born on oct 24 ottawa and died april 15 toronto. his family was not rich but they still traveled. he was in world war II. he lived 1908-1993. In 1963 wilson developed a concept crucial to the plate-tectonics theory. he suggested that the hawaiian and other volcanic island chains may have formed due to the movement of a plate over a stationary “hotspot” in the mantel.

    Read More

  • Investment in Walmart Stock

    818 Words  | 2 Pages

    Sam Walton was the creator of Walmart; therefore, he must to have had success in his company to make it a very popular, widespread, multi-billion dollar company during our lifespan. The Walmart legacy has spread to 11,088 locations since its foundation in 1962. Sam Walton began to build upon his founding of Walmart by opening many other stores in the local areas around Roger, Arkansas. This would play a key role in how his business skyrocketed into success. Walton’s family has led Walmart into even greater success ever since his passing. The origins, popularity, and health of the Walmart stock are very important aspects to look at when looking at whether to look at investing into Walmart or not.

    Read More

  • Older People Interview Essay

    869 Words  | 2 Pages

    During this interview Wilson was strict when answering questions as well as providing straight answers. The most Wilson divulged with information on was his career starting from the age of thirteen which I found to be intriguing. At first to start off the interview I asked Wilson, “What did you do for a living?” He said, “Survived,” which caused a laugh between the two of us. After that Wilson went

    Read More

  • Columbia Sportswear Company

    2703 Words  | 6 Pages

    To fully appreciate the evolution of Columbia from “a corporation that was a niche manufacturer of outdoor clothing aimed at fishermen…into an international brand and publicly traded powerhouse,” (1) one must understand the level of perseverance, work ethic, dedication, and attitude of one Gertrude Boyle: now 87, but still “One Bad Mother.” (Exhibit1) Gert Boyle took over the family business in the 1970s after the sudden death of her husband. A candid and straight person, Boyle has often admitted that, having never worked a day in her life, she had no idea what to do when she first began running the company. (2) Despite her lack of experience, Boyle helped turn Columbia from a company near bankruptcy and collapse into a billion dollar publicly traded organization. Along the way she relied on her natural business savvy and perseverance, overcoming trials such as family tragedy and even an attempted kidnapping.

    Read More

  • Peter Alexander A Great Personality Biography

    759 Words  | 2 Pages

    Lot long later. In 1985, Alexander left his job at Sportsgirl and established his own sleepwear label. He named it after himself and with the support of his friends and family, Alexander began sewing pyjamas in his parent’s dining room to sell to local department stores. At one stage, a store cancelled an order of 2000 pairs of pyjamas so Alexander frantically searched for people to buy them. He sent in an advertisement to Cleo that was accepted and published in their magazine and from that one advertisement, Alexander received an additional 6000 orders.

    Read More

  • The Success of Under Armour

    2505 Words  | 6 Pages

    What makes a person choose one brand of clothing over another? Is it the price? Or is it the style of the clothing? There are numerous factors that will play a key role in determining who will purchase your products and why they will choose to purchase your product. Kevin Plank, the founder of Under Armour and former captain of the special teams on Maryland University’s football team, would become infuriated at the amount of times he was forced to change his undershirt during games and practices due to how heavy with sweat they would become. He set out to create a shirt that would help keep an athlete cool and dry during intense physical activity. This simple idea would develop into a powerhouse in the sports apparel industry and has broken into the sports equipment industry as well.

    Read More

  • Case Study: Victoria's Secret

    1408 Words  | 3 Pages

    Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.

    Read More

  • Case Study Of Zappos

    922 Words  | 2 Pages

    Yes, Zappos has developed long-term customer relationship that provide a competitive advantage in the purchase of shoes and their other products in how they continually deliver on their promises and great customer service. Zappos is fully committed to ensuring that their customers are happy and satisfied (Ferrell & Hartline, 2014). Furthermore, Zappos continues to drive the need to retain their unique culture and provide new innovative products. Furthermore, by venturing into new products and services this opens the door for more expanded growth and commitment among its customers. Zappos’ success and innovative business model has caught the attention of many other companies (Ferrell & Hartline, 2014). By building these long standing relationship

    Read More

  • Importance Of Retail Economics

    921 Words  | 2 Pages

    Economic Development: Retailing has great contribution on economic development of a nation. Retailing has become an integral part of our daily lives. A consumer expense on retail goods drives much to the global economy, and the retail industry employs a large number of people. Nations that have enjoyed the greatest economic and social progress have an exciting retail sector. Retailing is one of the most important industries in the world and plays a principal role in economic development of the country. A healthy retail sector’s growth gives speed to economic

    Read More

  • Aldo Shoe Case Study

    726 Words  | 2 Pages

    Aldo Shoe Company was founded in 1972 by Aldo Bensadoun, who was a native to France and moved to the United States for collegiate studies. Aldo Shoes originated in Montreal Canada and still is home to its headquarters. Aldo previously known as Aldo Shoe Group began as a group of stores through-out Montreal, and did not open its own store until 1978. The first US retail store did not open until 1990 (The Globe and Mail 2010) a location in Israel open soon after in 1995. Aldo Shoes is now a Global phenomenon. Ironically because Mr. Bensadoun did not want anything to do with the shoe industry which is ironic because he is a fourth generation shoe salesman as stated in an article by Marina Strauss.

    Read More

More about Lululemon: The Retail Industry: Chip Wilson

Open Document