Importance Of Retail Merchandising

Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention on the products offered for sale. How to present those products in front of the consumers to grab their attention. Finalizing a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location, the Internet has now made it possible to apply these same basic principles in a virtual setting. The first important step in retail merchandising is establishing good and working relationships with manufacturers who will provide the services.

11.2 Objectives

I. Choosing the Right Products

The merchandiser decides how much of each product to be ordered and at what cost. Merchandiser also determines how much of each

Effective Communication

A retail merchandiser is the contact person for a store. Shoppers and manufacturers both are dependent on him/her. He/she needs to communicate with the staff at the retail store, such as the sales associates and managers, about the store displays and demonstrate to them how to display products effectively.

11.3 Definition and Buying of Retail merchandising

Merchandising is about planning and developing a strategy to facilitate a company to sell a range of products that give sales and help achieving profit targets. A Merchandiser is one who negotiates with manufacturer and ensures the product that's bought will help them to achieve the sales. It's often know as getting the right merchandise, in the right place, at the right time, in the right quantities at the right price. It takes into consideration all the planning and strategy that goes on prior to getting the stock into store.

1) Right Merchandise - Styles, brands, colors, sizes etc

2) Right Place - The store, depending on their budget and location

3) Right Time - Having merchandise in stores at the right time in the season i.e. ready for Festivals or 'Back to