Aldo Shoe Case Study

726 Words2 Pages

One Shoe at a Time

One Shoe At a time
Aldo Shoe Company: Saving the World One Shoe At a Time.

Dominic D. Davis
Professor Melissa Abner
March 17, 2014 (March 24th, 2014)

Aldo Shoe Company.
There are many things in life that brings me joy for example: Family, church, friends, and great music. But nothing brings me more joy then unboxing a brand new pair of shoes from Aldo. I remember when I first stumbled across this amazing shoe store it was the summer before my freshman year of high school and I was doing what most kids my age where doing trying to decided who I was going to be next semester. Not literally because I would always be Dominic Davis, but who were my clothes going to say I was. I was at the mall with my mom who had so many suggestions which I hated but it was she who picked out my first pair of cognac dress shoes that changed my life forever. It was not until now that I wanted to know more about this company that was responsible for the revolution of me.
Aldo Shoe Company was founded in 1972 by Aldo Bensadoun, who was a native to France and moved to the United States for collegiate studies. Aldo Shoes originated in Montreal Canada and still is home to its headquarters. Aldo previously known as Aldo Shoe Group began as a group of stores through-out Montreal, and did not open its own store until 1978. The first US retail store did not open until 1990 (The Globe and Mail 2010) a location in Israel open soon after in 1995. Aldo Shoes is now a Global phenomenon. Ironically because Mr. Bensadoun did not want anything to do with the shoe industry which is ironic because he is a fourth generation shoe salesman as stated in an article by Marina Strauss.

There are more than 1,600 Aldo shoe store...

... middle of paper ...

...ks, in my opinion, for women changes with the season in the summer they specialize in sandals for women offering a number of sandals from Greek sandals to flip flops for men their signature look is the classy, sophisticated man who takes a little more time than the average man to get ready and pays attention to detail.
Aldo appears to be an amazing company and has been there for me for many important occasions in my life, whether it was the first day of high school, prom, or just everyday use Aldo Shoe Company has provided the best service. Aldo truly has something for everyone no matter if you’re a businessman working a 9 to 5 or if you’re trying to make a statement. And not to mention their charity work, that’s why I don’t feel guilty when I spend all my (or my parents) hard earned money at Aldo I just consider it saving the world one pair of shoes at a time.

More about Aldo Shoe Case Study

Open Document