Brent Francese started his running career at the age of 12, with his first race being the Cooper River Bridge run. At that time, he never thought that running would be the main focus of his career, let alone owning his own independently owned running store. In 2015, Francese and his business partners, Alex Warren, David Meeker and Kimberlie Meeker, opened up Runologie on Hillsborough Street. Runologie is an independent running store, selling men’s and women’s running essentials. Francese and Warren were both former employees of a big box running retailer and wanted something different than a chain store in a strip mall. Francese says that having a great partners with the same ideas was the push behind opening Runologie. “We just felt confident in downtown Raleigh,” says Francese, “this is going to be a spot that is going to grow, so let’s be one of the first to start.” He knew his partners had the same vision and if they were going to follow through with the store, they would have to be all in. Francese also mentioned that during the process of starting Runologie he was naive towards the how hard it was going to be and effort that it was going to take. But with the help of great partners, it worked.
Francese went to NC State
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This year, Runologie launched their first item of clothes, the Boylan short for men. Francese and his team spent a year working on the design of the pair of shorts. Many prototypes were made and tested by themselves, friends and loyal customers. Two weeks after the launch of the short, they were sold out. Francese was overwhelmed with the positive feedback with the shorts and it made him excited to expand their brand. He told me that the short was more of a lifestyle short, rather than having its sole use for running. “One comment that we got was that someone went swimming in our short which is so cool,” said
Gentrification is defined as the process by which the wealthy or upper middle class uproot poorer individuals through the renovation and rebuilding of poor neighborhoods. Many long-term residents find themselves no longer able to afford to live in an area, where the rent and property values are increasing. Gentrification is a very controversial topic, revealing both the positive and negative aspects of the process. Some of the more desirable outcomes include reduced crime rate, increased economic activity, and the building of new infrastructures. However, it is debated whether the negatives overwhelm the positive. An increase in the number of evictions of low-income families, often racial minorities can lead to a decline of diversity
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
These individuals come from educated and sophisticated backgrounds and socioeconomically fall within the middle to upper class. This target customer won’t buy new clothing based on the fact that it might be worn out or too old, they buy habitually in order to keep up with the latest trending styles and innovations that money can buy. “Other than their poise and perfect coifs, you can identify members of this gym robot army by their brand of clothing. You’ve seen them at your gym, at the Whole Foods and in line for green juices; they’re the Lululemon ladies and they’re fancy as fuck.” (Blisstree) This consumer segment is also very brand and status orientated, and therefore views and wears Lululemon as a status symbol of high end and high quality, athletic
Pants are packaged differently for all different types of people. Levi’s jeans are synonymous with being American, being created by Americans and worn by Americans of all status and type. They can evoke the image of dude ranches and overalls, hard work on the farms and easy lounging in the Midwest. Over the years as more companies started to make and sell jeans, Levi’s has had to change their image in order to attract more and new consumers, but going on their website, their front page will still show a lone grizzled man, a tattoo running along his right arm, sleeves short, sweat covering his strained face, standing ready on an open endless field, of course, wearing a pair of Levi’s jeans. Now go to the website for Guess, a company which focuses more on the style than the use of the jeans, and there are pictures strewn around like photographs, featuring muscular men with unbuttoned shirts blowing in the wind. With their scruffy faces and golden tans, the men on the site ...
On top of running with his athletes he has competed in numerous running events such as the monument 10k, the Henrico festival dash, Suffolk celebration community 5K run/1 mile walk, and the New Year's Day Resolution 10-K, 5-K, or 1-mile trail run. He runs these events to either help for the cause for example donating to the poor, people with cancer, or people with diseases or he just runs just to have fun. Even at 36 years old he is still competing at track meets just recently he just finished competing at the real deal track and field classic at Boo Williams in Suffolk Virginia. He ran the 200-meter dash and he gathered his all-American team from 1999 and ran the four by 200-meter relay one last time. They all had fun reuniting with each other to run again and they won the adult section of the four by 200-meter relay even if they all ran as slow as a week in jail. After he finishes his running he always comes back to the school to help fundraise for the track and field team.
After graduation, Plank traveled to New York City's garment district to test various materials and eventually designed a material out of spandex and lingerie to be worn under the football pads of athletes. Under Armour's product lines include HeatGear, ColdGear, TurfGear and LooseGear, which can be found in more than 8,000 retail stores and on Under Armour's website. The idea was a major suc...
Despite having learning issues at school and not going to university, Alexander managed to get a hold of a job as a marketer for the successful brand Sportsgirl, in 1981. He learnt many lifelong skills and made strong friendships. 4 years later, one night after talking with his female friends, Alexander observed there was a gap in the Australian market for pyjamas. Women had a limited amount of choice between styles, which were either sexy or unattractive pyjamas so Alexander began brainstorming for appealing, convenient yet fun pyjamas.
Since 1998, Lululemon has transformed the way people dress to workout. Through innovative products and technical athletic fabrics, a brand was created to provide clothing for workouts such as yoga, running and cycling. Lululemon opened its first store in Vancouver in 2000 with the plan to have the store be a community hub for people to learn and discuss their physical fitness and overall health goals. As Lululemon was more than a store to provide products for consumers, their goal was to influence every person who walked into the store. A basic criterion for investment is Lululemon’s mission to create components for people to live longer, healthier, fun lives. All Lululemon locations maintain strong relationships with local communities and host in-store events such as complimentary yoga classes and goal-setting workshops.
I. Executive Summary Harley-Davidson is the largest market share holder of over 750cc motorcycles in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products, including a new line of clothing specially designed for women. Growth potential appears very good, especially in the overseas market and the young and mature women and younger market. Gaining a larger market share in this area may require a further increase in production and distribution capacity. We must plan for expansion and build new strategies to target the woman, younger market, as well as the already HD owners and continue to grow as a company.
Early1900s was a decade filled with full of hopes and change in America. Not only men but also women had more opportunities to pursue their career because there were more employments available outside the home. America had established a culture of informal dressing that was setting a part from Europe, and this is due to rapid growth of industrialization along with growth of economy after the war. This allowed both men and women in America to set the bar for leisure and relaxation. Leisure sports such as tennis, basketball, cycling, and swimming were booming in popularity (Warner, 2006). This new change in culture demanded durable, utilitarian, and comfortable clothing. The idea of sportswear grew large and became new “American look” which was mainly taking place in New York City where the majority of fashions headquarters were located. Holding within the concepts of modernity and city life, sportswear became essential part of the style of New York City. Although people in the rural area weren’t friendly with this new cultural change in America, advertising and promoting consumerism allowed New York City to become fashion capital of America. The arrival of the post war ...
Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using only the finest fabrications, Mr. Lares's menswear was distinctive, innovative, but always classic and refined. His suits blended the American Ivy League natural shoulder silhouette with the fitted shape and expensive fabrics of the best European custom tailored clothing. His shirts were all cotton, richly patterned and expertly made. This same care was, and still is, applied to every element of...
In 1996, Under Armour,Inc. (UA) was founded by Kevin Plank as a former University of Maryland football player. Kevin Plank started his business with the idea of alteration athlete’s T-shirt. The shirt uses moisture-wicking fabrics to keep athletes cool and dry, and worked in a body to regulate temperature for enhancing athlete performance (Under Aumour, “About Under Armour” n.d.). Under Armour’s mission statement is to make all athletes better through passion, design and the relentless pursuit of innovation (Under Aumour, “Brand Mission”n.d.). Under Armour has developed different product for athletes to use in different seasons for men, women, and youth such as HeatGear that is designed to be worn in high temperatures, ColdGear, which is designed to be wore when the body circulate body heat from hotspot to the normal body temperatures, and AllSeasonGear, which is designed for wearing in changing temperatures (Under Aumour, “About Under Armour” n.d.). Under Armour develops, markets, distributes its apparels, footwear, and accessories for using in the athletics in various continents such as North America, Asia, Europe, the Middle East, and Africa. It is looking for expanding market in the future (Under Aumour, “Shop of Under Armour”n.d.). Under Armour’s headquatered is in Baltimor, MD. Moreover, it also operates in Canada, the United Kingdom, Australia and other 80 countries (Under Aumour, “Find a Retailer”n.d.). It distribute its products through retail stores and online.
This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).