Understanding Profitability Ratios: Gross Profit Margin and Return on Capital Employed

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Profitability Profitability ratio is to measure the efficiency of a business and profits generate by the business. High selling price and reduction in operating costs could show an improvement in profitability. There are 2 types of Profitability Ratios which will be discussed below, namely ; Gross Profit Margin and Return on Capital Employed. Gross Profit Margin Gross profit margin is a company's total revenue deduct its cost of goods sold divided by total sales revenue and stated as a percentage.[ http://www.investopedia.com/terms/g/grossmargin.asp] A company's cost of goods sold means the expense related to raw materials, labor and manufacturing fixed assets which use to generate profit. The gross profit margin number appears …show more content…

For example, cash or current assets can be easily and quickly converted into cash and made available to meet every RM1.00 current liabilities. Based on 2015, Apom Bhd’s acid test ratio of 0.63 indicate in the short term with quick assets available to meet every RM1.00 of current liabilities, a short of RM0.37. Acid test ratio was under the rule of thumb 1.0 time in 2015 which indicates that it has no adequate quick assets to meet its current liability obligations. On the other hand, the company may apply for overdraft facilities to minimise the problem of low acid test ratio. There is an improvement of the acid test ratio from 0.632 time on 2015 to 1.11 times on 2016 and show higher than the rule of thumb of 1.0 time. This is suggested that the company had held a huge amount of bank balance. The company should seek to invest the surplus liquidity. Return on Investment and Risk Earning Per Share There are 2 types of ratios for Return on Investment and Risk which will be discussed below namely namely; Earning Per Share and Dividend …show more content…

Relevance requires information of financial statement to be used by users and expected to affect their decision. Verifiability requires information should be free from error, reliable and accurate without omissions. If the purpose of the information given is to affect user’s decision in a particular way then it could not be reliable. It is more ideal for financial reporting to produce both more relevant and reliable information. However, it may be essential to give up some of one quality for a gain in another. The potential conflicts do usually exist between relevance and reliability. Both relevance and reliability are two competing characteristics on the accounting information. In order to make financial information more reliable and a trade-off exists which lead to information less relevant and vice versa. When accounting information provided in time is relevant. But it is uncertain and less reliable at early stages. Relevance of accounting information is lost if users need to wait to gain while information gains

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