“Dare to go nude.” is the first eye catching phase on Maybelline New York’s new The Blushed Nudes print ad. Sightly above this in a smaller font in bright pink letters is “All blushed. Never hushed.” showing though this subliminal message how sex does indeed sell. Soft dewy lips call the attention to the models face leading the reader's gaze to her sparkling but nude colored smoky eye. This ad argues that nude colors are no longer ordinary, typical, and bland colors made for “girl next door” type, but that nude colors are bold, confident, and sexy like the women who wear them.
The word choice the ad develops the indication of double meanings and the scandalous nature that goes with it, starting with the main phrase “Dare to go nude.” This has
…show more content…
Along the bottom and side of the ad the luminescent eye shadows are supersized and crumbling working the reader's eye up the face. All of the lettering is white near the eye to provide contrast to the models darker skin and dark brown hair. The model's eyes are in stronger contrast to the rest of the ad to draw the reader's eye to these provocative features. The model herself plays into the motif of sex as she stares out to the observer with Marilyn Monroe's classic bedroom eyes, a slight squinting look with an implication of a little something else. Marilyn Monroe, a woman who was confident with herself and her body, was classic sex icon of her day even extending into now. This look is reminiscent of confidence, glamor and the innuendo of a good time reiterating the scandalous nature of the …show more content…
They are lighter, also in a neutral shade to bring circularity to the intended product, and they are dewy and plump. This also causes them to stand out against the models skin. The model also has her finger up to them with her mouth slightly open as if she was telling the observer a secret or to hush. A sexy and seductive look for a secret only the reader gets to know. As taboo as it tends to be to talk about sex in America but how easy it is to find its implications in everyday life it is only fitting that it seems the Model has America's dirty little secret resting on her lips; sex.
Though there is an implied lust throughout, this ad is targeted for women and not men. The allure of the ad is not to have the reader attracted to the model but want to be the model. The ad shows that with this product the everyday women can still have a feminine side with nude colors but also make a bold statement. The product not only shows that this makeup is for the women who is looking to be bold, but that it can also create help sextual
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their
To start off, I will briefly discuss some background information pertaining to the specific advertisements wherein I chose, and some basic goals that an advertiser might have when preparing an ad. Moving along, the particular advertisements that I selected came from the magazines “Elle” and “O”, both of which focus on women of all ages, varying from young girls whose life is developing, to adults who life has matured. The advertisers’ goal is to capture the customer’s attention with the use of vivid photos, which draws in consumers of all ages. The advertisers’ also have to take into consideration what message they want to get across to potential buyers. A great deal of thought must go into the layout of the ad, the colors in which they chose, and the theme of the ad. The previously stated concepts are important...
The new Maybelline mascara product is zoomed in and shown boldly in front of a black background. The colors on the mascara tube are visually appealing, but not too obnoxious. This advertisement also shows model Gigi Hadid wearing bold, dramatic eye makeup with lifted lashes created by their new product, Falsies Push Up Drama mascara. Gigi Hadid’s complexion is smooth, flawless and appealing to the eyes. Furthermore, by using a bold and beautiful look on a well-known model, Maybelline is increasing the interest of their product within the female community which makes this advertisement highly effective. It is effective because women will want to purchase this item so that they too will feel powerful and beautiful in the new bold look. Maybelline’s overall appearance and detail within the advertisement were highly constructed and ended with a highly successful and visually appealing advertisement for their new product.
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
The close up look of the woman help you see the beauty in the model and how the mascara makes it appealing to the world who is watching. The advertisement is about the female appearance and how it will attract the women’s attention. Many of the ads shows different shades and dramatizes its long lasting effect of the product being used. Maybelline has a mascara called Illegal mascara, its length make’s the eyes look longer that it looks illegal
Simple and elegant, the kissed wipes sits alone in the upper left hand corner of the advertisement (Neutrogena). This image also summarizes the femininity of the reader, because there is truly nothing more effeminate and romantic than a lipstick kiss left on a napkin. It is classic, girly, and chic. The color of the lipstick stain only further serves to reinforce this feminine appeal pink, the most feminine color, naturally suggests a response from the young women who read this magazine. Using this to attraction the customer in, Neutrogena follows by cleverly relating the advertisement’s opening phrase back to the image: “Kiss your stubborn makeup goodbye” (Neutrogena). Instead of saying, “say goodbye to you makeup” or “get rid of that makeup” Neutrogena specifically chose the verbiage “Kiss your stubborn makeup goodbye” because the verb “kiss” parallels the feminine approach to the advertisement and also relates to the action of kissing lipstick (presumably the “stubborn makeup”) onto the wipe (Neutrogena’s product), kissing it goodbye. Therefore, bot only does the imagery of the pink lipstick kiss appeal to the young female consumer, but it also shows how the product works, the pink lipstick on the wipes shows the usefulness of the product in removing “stubborn makeup” (Neutrogena). This is an excellent example of the Neutrogena’s smart language choices, but it is definitely not the only
...t she is underwater again portraying the look of flowing edges to emphasis the elegance of women. When watching this advert for the first time I was quite surprised to how the portrayal of women differed to adverts previously publicising new brands for example, adverts publicising perfume for women often portray women as being very seductive and wearing very little clothing as possible to sell the image rather than the product whereas Bailey’s have introduced a new image for women as ‘tranquillity’ opposed to a sex object. They have achieved this by designing women in a more ‘natural’ fashion meaning even though consisting of nudity it emphasises a sense serenity and self-admiration. By illustrating this more natural and bare look still manages to achieve a seductive image yet preventing an erotic perception of women instead more graceful and elegant, almost chic.
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream I acquire the same feelings for the Maybelline ad, however knowing the background of the ad I appreciate the ad more than before. I enjoyed how they were able to create an emotional appeal to their consumers while achieving their objectives.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER”. Defining Beauty.”