Seventeen Magazine Advertisement Analysis

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Seventeen Magazine, a popular magazine amongst young females, contains the latest gossip, beauty and fashion tips and many different advertisements. The first advertisement featured in Seventeen is for Maybelline’s new Falsies Push Up Drama mascara. Maybelline, a once small family oriented business, now reigns as one of the largest makeup businesses in America. Maybelline’s main focus is to draw the attention of women towards their product so that they may feel confident, explore new looks and flaunt their own individuality and creativity. The advertisement for Maybelline’s new product provides a bold, eye-catching look on model Gigi Hadid, creative text and a vague claim which leaves the audience wanting to learn more about the product. In …show more content…

The new Maybelline mascara product is zoomed in and shown boldly in front of a black background. The colors on the mascara tube are visually appealing, but not too obnoxious. This advertisement also shows model Gigi Hadid wearing bold, dramatic eye makeup with lifted lashes created by their new product, Falsies Push Up Drama mascara. Gigi Hadid’s complexion is smooth, flawless and appealing to the eyes. Furthermore, by using a bold and beautiful look on a well-known model, Maybelline is increasing the interest of their product within the female community which makes this advertisement highly effective. It is effective because women will want to purchase this item so that they too will feel powerful and beautiful in the new bold look. Maybelline’s overall appearance and detail within the advertisement were highly constructed and ended with a highly successful and visually appealing advertisement for their new product. To conclude, the advertisement produced by Maybelline was visually effective because it grabbed the attention of the reader and left them wanting to learn more about the product. As shown, there is much to accomplish when attempting to create a successful advertisement that will entice the audience. Maybelline’s advertisement was significantly designed from the colors, to the hook and claim, and then the dramatic eye makeup. Overall,

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