Comparison Of Alphonse Mucha And Gabriel Moreno

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I have decided to carry out my Personal Investigation researching into the work of both artists, Alphonse Mucha and Gabriel Moreno. It is said that Mucha was and still continues to be one of the most important artists prior to World War I which has therefore influenced me to research further into his work as an artist. What I admire most about this particular artist is in my opinion Mucha chose this specific style to show that during the 19Th Century, traditionally women of the higher classes tended to conform of very formal dress codes which consisted of corsets, bonnets, top hats, bustles and petticoats. Women’s fashion during the Victorian period was largely dominated by full skirts, which gradually moved to the back of the silhouette. Whereas mucha tries to illustrate women as a whole as women of nature- natural and free, dressed in vaguely Grecian gowns, often in forests, and always surrounded by or even wearing flowers. They weren't just in nature; they were a part of it. They were desired, mysterious, lovely, and often associated with the ancient and the magical. Old legends, epics, and fairy tales repeatedly give the same message: Watch out for those older women of magic and nature, all swathed in cloaks and mystery. More often than not, these women are depicted as bitter and cruel, no longer desired by men, and jealous of a young, innocent, beautiful girl whom she tortures, banishes, and afflicts with all kinds of nasty enchantments, poisons, and potions. Indeed, the girl she hates may well be a younger version of herself: the beautiful woman of nature so idealised in art. This younger woman whom she persecutes is, in essence, her replacement. No matter how entrapped she is, her sweetness and her rapport with nature brin... ... middle of paper ... ...t she is underwater again portraying the look of flowing edges to emphasis the elegance of women. When watching this advert for the first time I was quite surprised to how the portrayal of women differed to adverts previously publicising new brands for example, adverts publicising perfume for women often portray women as being very seductive and wearing very little clothing as possible to sell the image rather than the product whereas Bailey’s have introduced a new image for women as ‘tranquillity’ opposed to a sex object. They have achieved this by designing women in a more ‘natural’ fashion meaning even though consisting of nudity it emphasises a sense serenity and self-admiration. By illustrating this more natural and bare look still manages to achieve a seductive image yet preventing an erotic perception of women instead more graceful and elegant, almost chic.

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