Rhetorical Analysis Of Neutrogena

“The Less is More”: A Rhetorical Analysis of The Complexity of Neutrogena’s Simple Print Advertisement

There are many factors that contribute to the overall influence that an advertisement can have on an audience. In the September 2013 issue of Seventeen Magazine, Neutrogena placed an advertisement for their makeup removing wipes, which as created to appeal to that particular market, or potential consumer. This ad's effectiveness relies on simple, professional imagery, specific language choices, and factual evidence to appeal to the young female consumer as well builds the brand's credibility and the consumer's trust in the product.

To fully understand the purpose of this print advertisement, one must first understand Neutrogena as a

Simple and elegant, the kissed wipes sits alone in the upper left hand corner of the advertisement (Neutrogena). This image also summarizes the femininity of the reader, because there is truly nothing more effeminate and romantic than a lipstick kiss left on a napkin. It is classic, girly, and chic. The color of the lipstick stain only further serves to reinforce this feminine appeal pink, the most feminine color, naturally suggests a response from the young women who read this magazine. Using this to attraction the customer in, Neutrogena follows by cleverly relating the advertisement’s opening phrase back to the image: “Kiss your stubborn makeup goodbye” (Neutrogena). Instead of saying, “say goodbye to you makeup” or “get rid of that makeup” Neutrogena specifically chose the verbiage “Kiss your stubborn makeup goodbye” because the verb “kiss” parallels the feminine approach to the advertisement and also relates to the action of kissing lipstick (presumably the “stubborn makeup”) onto the wipe (Neutrogena’s product), kissing it goodbye. Therefore, bot only does the imagery of the pink lipstick kiss appeal to the young female consumer, but it also shows how the product works, the pink lipstick on the wipes shows the usefulness of the product in removing “stubborn makeup” (Neutrogena). This is an excellent example of the Neutrogena’s smart language choices, but it is definitely not the only