Responsible Company, by Yvon Chouinard and Vincent Stanley, one can begin to comprehend the true meaning behind utilizing corporate social responsibility (CSR) during business practices. Chouinard speaks about the moments in his career, where a company is encouraged and cultivated passed its ordinary human excellence to become more responsible when dealing with the many diverse environmental issues within the business cycle. Although there are many concepts and moments that Chouinard establishes as important
Introduction Patagonia is an outdoor equipment and clothing company that was established by Yvon Chouinard and inspired by a group of climbers and surfers who were ultimately trying to find a better way to do what they love. The company began by creating climbing equipment and has expanded by fabricating clothing as well for sports including paddling, fishing, surfing, running, skiing, and snow boarding. These sports allow one to develop a connection with nature, and Patagonia’s products alike. Early
Patagonia outdoor clothing company, established in 1972, began its’ journey based on the passion of outdoor climbing. Yvon Chouinard, founder and resident philosopher, built his multi-million dollar empire with a vision of inspiring and implementing solutions to the environmental crisis. Trial and error brought various challenges to surface which guided the success of the company creating an awareness of sustainability. A downward spiral of the economy resulted in a global recession influencing society’s
Yvon Chouinard is an environmentalist, entrepreneur, and philanthropist, legendary climber, and surfer. He is also a writer, writing essays on outdoor climbing issues and ethics, and more recently publishing a book about mixing environmentalism and sound business practice in corporate policies (Green Economy Initiative, 2011). Chouinard is most noted for his clothing and gear company, Patagonia, Inc., where he has constructed a culture that strives to create an ideal working environment where employees
Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked.
"Patagonia 's Mission Comes from Its Founder 's Values" (Stanwick and Stanwick, 2014, p. 388). Recently, leadership, specifically ethical leadership, in the spotlight and are of primary concern. Every component of leadership and its characteristics are being scrutinized and dissected. The scarcity of "respect, honesty, integrity, and trust at the management level of any organization is disastrous for any business (Lakshmi, 2014, 66). In the case of Patagonia, due to its ethical leadership and
traditional and materialistic way of life by being courageous and by having the capability to endure the hardships that occur along the pursuit of the “American Dream.” In 180 Degrees South, Jeff Johnson goes on an adventure to Patagonia with Yvon Chouinard and Doug Tompkins. In Into the Wild, Chris McCandless goes on an trip across the country to the Alaskan wilderness, where he survives for four months then passes away. In both the movie and the novel, the characters have the courage to pursue
Patagonia Inc. is an American clothing company that produces and sells outdoor gear, sports clothing and equipment for men, women and children. The company was founded in 1957 by Yvon Chouinard, a passionate and well-known outdoorsman who, since he could not find pitons he liked anywhere, started producing his own. Within a few years the business exploded and became a big success. Due to its particular mission and values, Patagonia is an unusual company. Corporate profit is not a primary goal. On
their products led to an awakening moment for the owner. The founder and owner, Yvon Chouinard, questioned whether his company could operate under practices that did not necessarily align with his own beliefs. The mission to change Patagonia’s operating practices from start to finish - from manufacturer to supplier to vendor, and ultimately to consumers, is a duty each company owes its stakeholders and a change Chouinard pursued. Ultimately, the paradigm shift in operating practices has yielded the
Patagonia is a long-standing outerwear clothing company. From camping gear, to light fleece, to extreme insulated jackets, Patagonia has been one the main outdoor clothing companies in the last 20 years. It was originally founded by rock climber, Yvon Chouinard, whom created climbing equipment out of his own garage. It then grew to a multinational scale and now they are supplying stores all over the world. But with this large expansion, Patagonia prides itself on the lack of carbon footprint they have