men's magazine

748 Words2 Pages

Men’s magazines always publish contents that concern topic of interest to their audience: alcoholic beverages, sporty automobiles, hunting and fishing and, of course, dating. Some famous magazines, for instance Playboy, also have interviews with the rich and famous celebrities. Sexual matters are often a topic of joke in daily life and in magazines. Therefore, mainstay of such magazines is not the news, advice, humor, or fiction, but the photograph of beautiful young women wearing little clothing. As a result, advertisement for a men’s magazine in anywhere around the world would appeal to the similar structure, attractiveness of sexy models. Humor sometime could be used to make the sales pitch; nevertheless, men’s magazines often use the same structure. The European men‘s magazine Ché made an effective advertisement to their product by using the same method. The Ché advertisement in Commuter World magazine is effective because of using logos, pathos, and ethos to convince their customers to buy the products.
To begin with, a metaphor was used to compare the product to a “better” dream world. At the bottom of the advertisement, a small printed text, in comparison to the message on the model’s skirt, implies the world that the advertisement creates. The world, in which an attractive young woman who is available to anyone who is interested in calling her, is a fantasy, or the girl in the picture wants to say: “get in my world.” The advertisement has a playful tone, suggesting that the “better world” to which it alludes would be a fun place to be, and the fun would be of a physically intimate variety. Following this track is the logo that identifies the product that the advertisement is selling, Ché, a “men’s magazine.” The model se...

... middle of paper ...

...ch the young woman and her date will travel, if he calls her and arranges to meet her at the station.
In conclusion, men and women are interested in different topics in magazines. Advertisements in women’s magazines indicate that women are interested in spotless kitchens, a healthy, well-fed family, a clean home, fashionable clothing and accessories, travel, interior design, furniture, and business careers. Men’s magazines’ advertisements suggest that their readers’ interests are fewer by far and simpler: food, sex, and cars. An advertisement for Ché men’s magazine, in fact, makes it clear that many men would welcome as “a better world” one in which women are not only readily available sexually but travel to one’s doorstep, in answer to a telephone call. The ad of Che’ men’s magazine targeted effectively at their audience due to using the logos, pathos, and ethos.

Open Document