bordo

813 Words2 Pages

Many advertisement have found the key part into selling a product is through "sex" because they know sex will sell. Susan Bordo, a philosopher, write an essay piece on how the male bodies are presented as objects of pleasure and exchange of commerce. Usually, it would be women who are presented as objects of pleasure, but in this particular essay the script is flipped. Susan Bordo focus on how women react to men in the media, how men was seen in sexy advertisements and how homosexuality had an influence on it. These advertisement images are brought to life by brand names like Calvin Klein, Gucci, and Versace. In Susan Bordo's "Beauty (re)discovers the male body" she uses rhetorical strategies persuasively to argue that the male bodies are being exposed and objectified in a similar way to the female body. Susan Bordo, a philosopher, the Otis A. Singletary Chair of Humanities at the University of Kentucky. Bordo has background training in the study of culture, including popular culture and its representation of the body. Bordo intended audience was a broad group of people. Her audience would consist of people of any gender who are aware of advertisement selling products through sex. No, Bordo does not show proper audience awareness. The readers are prone to use context clues and the information to paint a clear picture of who is Bordo audience. As recently mention, Bordo's purpose for writing is present her argument about the exposure and objectification of the male body as opposed to the female body in the media. In Bordo essay, she introduces her ethos through personal stories, her own opinion, and data polls. Bordo credibility is well equipped throughout her essay, and writing on subject she shows passion towards. Bordo acknowled...

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... think of them. Bordo used ads in her argument to support her claim. The ads she used were real ads that had been in magazines. She includes these different supports because some of her reader might not have prior knowledge on different cultural history. The argument consist of quotes that are reliable, so the message of her argument is well comprehensive. Bordo's whole demeanor for writing this essay was well organized. The exposure and objectification of the male body as opposed to the female body in the media was her overall purpose of writing. She taught her reader that presenting men as sexual object brought major sells to the advertisement industry. These advertisements caught to not only the attention of women but homosexual female and men. Her audience are able to see that challenging men sexuality in advertisement really question how real of a men they are.

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