Yahoo Case Analysis

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Threats
External competition is the key threat that Yahoo faces presently, and has been an impediment in the past too. As stated before, Yahoo’s services consist of multi-business units that are not only hard to differentiate on the internet space, but are also rivaled by other similar providers. Google provides email service, online advertising and search engine services among many more others, while Facebook, on the other hand, provides social media online advertisement and eats substantially into Yahoo’s user numbers. Spencer (2012) also provides that by Yahoo choosing g to venture into the mobile web business, it has effectively exposed itself to two marketing fronts that must be simultaneously articulated. This will or might prove hard to do, considering the fact that some of its rivals such as Google have set aside billons for such strategies. With Yahoo’s current market and financial position, it is impossible to match the financial power of both Facebook and Google. In terms of expansion into foreign markets, Yahoo faces the issue of cross-cultural complications. It should be noted that some conservative countries such as Chia have crated and adopted their own search engines that reflect their needs and wants and as such, there is bound to be little need for Yahoo in these markets. Therefore, the formulation of strategic partnerships and alliances is the key to successful expansion into foreign international markets, as opposed to direct entry.
Strategic Suggestions on How to Improve Yahoo
Corporate Strategies
The corroded image of the Yahoo brand, as stated by Hanlon (2013), needs more than just a ne flashy logo. It requires complete restructuring in terms of management and business portfolio in realizing a revamped org...

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Spencer, K. (2012). Yahoo Breakout: A SWOT Analysis. The Motley Fool. Accessed on 5th July, 2014 from http://beta.fool.com/fatalx/2012/11/27/yahoo-breaks-out-swot-analysis/17369/
Stone, B. (2013). Yahoo’s Marissa Mayer finds Some Bright Light. Bloomberg BusinessWeek. Accessed o 5th July, 2014 from http://www.businessweek.com/articles/2013-01-28/yahoos-marissa-mayer-finds-some-bright-light Yahoo! (2012) 2012 Annual Report. Yahoo! Inc. Accessed on 5th July, 2014 from http://files.shareholder.com/downloads/YHOO/0x0x658772/c0e2f67f-a5c2-4e1a-aa80-84700ac2b72f/YHOO_2012_Annual_Report_1_.pdf

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