1. INTRODUCTION
Xiaomi is a privately owned company that designs, develops, and sells smartphones, apps, and consumer electronics. Cofounded by eight partners on April 6, 2001, the company officially launched its first android based firmware, MIUI on August 16, 2010. It also announced its Mi1 smartphone in August 2011 and later on launched its first Mi2 smartphone in August 2012. Xiaomi gained a big market share in Mainland China since the release of its first smartphone. Gradually it expanded itself and started developing wider range of consumer electronics.
It started growing at a fast rate and was being called the apple of China. Following its smart marketing and operations strategies, the company announced that it was hiring Hugo Barra
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OPERATIONS STRATEGIES
Xiaomi is often called ‘Apple of China’. The overnight success of Xiaomi almost caught Lei off guard. The company started limiting the supply of Xiaomi handsets which led to media accusations of "hungry marketing". It 's a practice that seeks to work up a fever for a product that becomes contagious. According to Lei, everything was going under plan and they had a four year plan but managed to finish it in two years.
The success of Xiaomi phones is down to three things,
One-third of Xiaomi device-design ideas come from what users want.
Xiaomi sells handsets mainly through e-commerce websites, which cuts costs and helps lower the selling price.
Xiaomi doesn 't expect to make money from selling handsets but hopes to realize profits by providing software and related services.
If you were wondering what else Xiaomi got right, here’s another example. The smartphone revolution has often been attributed to the app ecosystem that OSs like Android and other boast. In January this year, app analytics firmFlurry noted that in China, Xiaomi users spend 7% more time using apps than Apple iPhone users. The company drew the comparison with the iPhone because it had, in the past six years, beaten every Android phone that it had been tested against, on app
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Although, in terms of brand appeal, Apple still takes the lead but when it comes to marketing combined with strong product operations strategies, Xiaomi represents its strong competitive strengths. Other lower-end makers can offer similar quality but lack the buzz that Xiaomi is able to generate. Top-tier names like Apple and Samsung can generate buzz, but can 't come close on price. "Whether it can rise to the next big milestone of becoming a global player is its next big challenge" –
What 's more, the new competitors always can drive innovation in the mobile phone industry. Because if the new competitors want to success in the industry, it has to have something different with other brands to attract the consumers, and this different thing symbolizes innovation in the mobile phone industry. Xiaomi, as a successful new entrant in mobile phone market in 2011, is a good example. According to IDC, in October 2014, Xiaomi was the third largest smartphone maker in the world, following Samsung and Apple Inc. and followed by Lenovo and LG. The smartphone that Xiaomi release is much cheaper than other smartphones, which contain high configuration as Xiaomi did. What Xiaomi has done, is to substantially eliminate the significant 20 percent to 25 percent cut retailers or distributors typically get, and pair that with the vision of earning profits from accessories and web applications within its eco-system (MIUI) instead. Because of the new consciousness of forging greater margins from the phones itself, they carve out a substantial market in a short time and become an effective competitor for the existing
Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these
According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.
Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and continue to be profitable and be a global leader in the industry. Some of the major mobile devices products for Motorola are mobile phones, accessories, Bluetooth devices, IDEN technology, portable energy systems and two-way radios. Major products for Motorolaaê¡?s government and enterprise mobility solutions are biometrics, integrated information management, computer-aided dispatch systems and records management systems. Other major products are Motorolaaê¡?s networks and home networking solutions. Motorola has three business units which are mobile devices, network and enterprise, and connected home solutions.
Today, Apple keeps coming out on top with their exceptional and award winning items and administrations. Apple is additionally credited with driving the advanced media upheaval with their iPod compact music and feature players and iTunes online media store, making the first supportable music-downloading plan of action ever. (Jakab,
The major competitors of Apple are Dell and Samsung out of which Samsung is the
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
Information gap – Customer needs to be informed about the product in order for them to buy it. Huawei advertised their products so that the market would be aware of the brand, ever since then Huawei has become quite well known. Huawei is much more affordable compared to other well-known products.
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
[1] “A $400 Phone for the masses?-India’s Micromax, known for low price handsets, pushes into smartphones arena” ProQuest document ID: 929135140 [2012]
The most cheaper smartphones in five smartphone competitors is Vivo X20. Its only worth half price of the Iphone 8 Plus that is RM 1900. Due to its price can bought almost 2 Iphone 8 Plus, everyone can afford to obtain Vivo X20. This price is affordable to many lower-class worker even the fresh employee just graduated from Universiti. Besides that, Vivo X20 not only has the lower price compare to Iphone 8 Plus its also has the similar benefits and features compare to Iphone 8 Plus. This is caused all people regardless of age and sex choose Vivo X20.
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
Maybe everyone has different answer for which is the best between Apple and Samsung. You cannot deny that Apple is leading the smartphone market and now Apple became the world most valuable brand in 2013 and still is. Apple brought the revelation, Apple created so many wonderful designs and products and now Apple products go into our daily life become a part of our life. It is important to be unique and irreplaceable, whoever can do that they can lead the