Gender Bias In Media Essay

Literature review:

According to Aitchison (2001), print media are used more commonly and affect their readers more than television media. Print media is news that is published in print, such as magazines, newspapers, newsletters, brochures, posters, banners, flyers, and books. Print media—especially newspapers—are dependable sources of information, education, issues, and entertainment for many people, and are known for its fearless criticism and service; however, print media can also show an unbalanced view of gender and gender roles. As Crystal (2003) mentioned, newspapers' effects are felt both on the international and regional scale. Therefore, the perception of language and gender have long been manipulated, influenced, and controlled by newspapers. (Fairclough, 2003). Focusing on newspapers in this paper gives insight about the importance of the language used in print media, and how it is directed at and perceived by both genders. Gender bias is directly correlated to the language used in headlines, articles, and commentary. According to Johnson (2001), newspapers

Respondents were asked to answer a series of nine questions to gauge their perceptions of the gender bias present in picture that accompany headlines in printed newspapers. Only ten participants from the polled group responded with the completed questionnaire. Four respondents are female and six are male. Their ages range from 24 years of age to 40 years of age. These respondents were selected on the assumption they read the newspaper more frequently than the average college student, and because they are close to graduation and in the process of searching for jobs, their level of education and acuity are more in tune with the gender bias used in newspapers and job