Beauty is something that many in this world strive to attain. One of the reasons that there are so many people with low self-esteem can be traced back to the early years of their development, a time when they come into their own and learn who they actually are. If not for the pressures of a “perfect” beauty, one could live a considerably happier life. The beauty of a women's face has been described throughout history; the term "beauty" has evolved over time and it is not until recently that woman have been told that they must have the latest trends in cosmetics or they will be overlooked. Personally, I believe that true beauty lies within a person’s soul.
In April of 2009, French Elle highlighted make-up free beauty. The April issue of French Elle features eight female European celebrities--including Eva Herzigova, Monica Bellucci, Sophie Marceau, and Charlotte Rampling--all without makeup and, perhaps even more revealing, all entirely without Photo shopping or retouching of any kind. Given the social effects of the “perfectly” beautiful images in contemporary media, Elle’s edition is truly noteworthy. The magazine’s headline "Stars Sans Fards" translates to “without rouge/makeup,” but it's a French saying that also suggests a sense of “openness. “This title could not be more apt. Model Herzigova, 36, and actresses Marceau, 42, and Bellucci, 44, all look refreshingly natural, relaxed, and vulnerable in a way American stars are seldom seen. In fact, what might be most striking about French Elle's pictorial is how it actually appears to embrace and celebrate the organic beauty of these famous faces.
Analyzing the relationship between feminism and cosmetics may not be new, but Chicago writer Rachel Rabbit White decided to swear...
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...n between makeup application and a person’s personality. No matter how you see the ads; whether it be on the television, online, or in one of the many magazines that they run their advertisements in; they can make you feel less than you are. Covergirl makeup and other brands as well, make you think that beauty is only attainable if you apply their products thoroughly to your face.
I don’t claim to be an expert by any means, but I have had many experiences with the harsh realities that the media would like everyone to believe. This makes me wonder when woman gave in to the whole idea that we need makeup to be a true woman of worth. If Elle can show us beauty without the additives then we should be able to be our own beautiful selves! Even when men are asked what makes a beautiful woman they were more focused on personality than the paint that was on their faces.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
The above advertisement for Olay Total Effects Pore Minimizing CC cream demonstrates modern day fixation on celebrity culture and photographic subterfuge to avoid truth. The model represented is a conventionally attractive woman whom, because of how healthy she appears, looks prosperous. The quote beside her “I’m not an airbrushed kinda girl, I just want to look it” conflicts with her appearance. From this we learn that she is an average woman infatuated so much with the celebrity look that she too wants to display herself as one. “air brushed kinda girl” implies that those who constantly look airbrushed (celebrities) possess negative personality traits ergo, one would not like to act like them. The assumption that celebrities are
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
What is Beauty? Is it the figure of the woman we see? Why do we think that someone is only beautiful if they have make-up and other false beauty enhancers to make themselves feel more impeccable to others. Dove the company behind all the natural shampoos and gels want to know what people of today think real impeccable beauty is.
Throughout the success of my solution to this problem, women will no longer be victims of the Medias negative influence on the imposed body image. In result, the empowerment of the redefined meaning of beauty will now allow women to start to really acknowledge themselves. They will start to focus on the part of them that is most beautiful which
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
...ibillion dollar industry of beauty. She argues that “Scientific studies have proven that human beings are hard-wired to respond more positively to beautiful people”. She also cites a recent report published by the University of Bristol which states Neanderthals wore “makeup” as long as 50,000 years ago, all in hopes of attracting a mate with the chance for successful breeding (Zilhao 2009).
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
I would like to begin with the fact that women have always been known to dedicate their time to beauty. Those who are devoted to their appearance most often believe that beauty brings power, popularity, and success. Women believe this, because they grow up reading magazines that picture beautiful women in successful environments; not to mention they are popular models and world famous individuals. Beautiful women are no longer just a priority for most advertising, but we have become a walking target for the working class employers. It is documented that better-looking attorneys earn more than others after five years of practice, which was an effect that grew with experience (Biddle, 172). We cannot overlook the fact that it is always the most popular and most beautiful girl who becomes homecoming-queen or prom-queen. While these are possible positive effects of the "beauty myth," the negative results of female devotion to beauty undercut this value. These effects are that it costs a lot of money, it costs a lot of time, and in the long run, it costs a lot of pain.
Today, the idea of beauty has been turned into unattainable forms by media, trends, and marketing. To reach the social’s standard of beauty, many people have gone anorexic, bulimic, or have been addicted to plastic surgery. Many people are wasting money on beauty products to make themselves prettier, but they forget that their inner beauty is more important. Inner beauty is an essential key to the overall appearance of someone. Beauty is truly in the eye of the beholder and is the combination of inner and outer attractiveness of one
There is a saying “Beauty is in the eyes of the beholder.” What one individual considers beautiful may not be beautiful to another. Many people in this world have their own definition of what beauty is. Beauty can come from inside or the outside. To me, beauty is not only something that pleases the eyes. Beauty is a quality that pleases or delights the senses or mind. Unfortunately, society makes it nearly impossible to see our own beauty. Most girls are inclined to take a quick look into a compact mirror or run a few fingers through their hair, sizing themselves up with the nearest advertisement featuring a flawless bottle blonde. Some may go a bit further, running an endless list of insecurities
Beauty is a concept. An idea that changes from person to person. We put on makeup, do our hair, paint our nails, and buy the latest clothing in an effort to satisfy those around us and conform to their idea of physical beauty. By doing this, we often forget who we are and lose our inner beauty. Although many people focus on physical beauty, inner beauty is more important because it is permanent and a representation of a person’s true self.