Wine tourism is commonly defined as a form of tourism where visits to wineries or the tasting, consumption, or purchase of wine is a significant motivational factor for visiting a destination or influencing an itinerary. Wine tourism is a niche market that includes everything from events, festivals, classes or workshops, museums, tours, tastings, restaurants, and gift shops where wine is a meaningful product. These activities can take place over the time period of a few hours to over a week, depending on the involvement and interest of the tourist. Wine tourism is also very popular in conjunction with culinary tourism as incorporating wine and food pairings into contemporary lifestyles has become a growing trend in popular culture since the 1960’s. (Novelli, 2005) The $25.1 million dollar wine export industry in Canada (Statistics Canada, 2007) plays an important role in influencing and informing potential tourists of the sophisticated Canadian wine industry. While Canada is not a leading wine maker internationally, it has been able to earn global attention for the high quality, award-winning icewines produced in our cooler climate. (Agriculture and Agri-food Canada, 2011). This international respect and awareness has consequently sparked the interest of wine enthusiasts around the world to travel the main wine regions of Canada.
The wine industry first began in Canada in the early 1800’s when European grape varieties were grown. Unfortunately, the Canadian climate was not able to sustain these varietals and over the following century, only the native Canadian grapes were able to survive. Throughout this time, Ontario was able to develop its wine industry through exports to be one the largest in North America. To better regulate...
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The Management of Tourism at Hengistbury Head Introduction = == == == ==
In 1849, the Concord grape was first cultivated in Concord, MA by Ephraim Wales Bull. His ultimate goal was to create a grape that could withstand cold climates of the Northeast. Using the “fox” grape that was native to the area, he planted 22,000 seedlings in order to study them and watch them grow. Six years later, he found one of the vines he had originally planted, and named the “Concord Grape” after his hometown, and the town
Canadian government controls the making and trading of liquor, for the duration of the war its production and importation into provinces is illegal (1918).
The Roman writer and naturalist Pliny the Elder, in his treatise Naturalis Historia states “there is nothing more useful than wine for strengthening the body, while, at the same time, there is nothing more pernicious as a luxury, if we are not on our guard against excess.” Years before he wrote those words, wine had in fact come from humble origins outside Italy itself. Furthermore, the process of fermenting grapes goes back thousands of years, and its beginning can be traced to where the wild grown grape-vine, vitis vinifera, flourished and was actively utilized for this reason.
The domestic wine market for Australian wines is approximately $2.8 billion. Australians consume around 530 million litres annually of which 16.6% is imported. Research indicates winery tourism is increasing (see table 1)
Vargas-Sánchez, A., Porras-Bueno, N., Plaza-Mejía, M. 2011. Explaining Residents’ Attitudes to Tourism: Is a Universal Model Possible?, Annals of Tourism Research, Vol 38, Issue 2, pp. 460-80.
Generally speaking, other alcoholic beverages can be viewed as being a substitute for wine. However, specific substitution of wine in the New World is low because most individuals prefer to purchase wine from a retail facility instead of producing their own. Where as in the Old World the option of producing wine...
Warsh, Cheryl Krasnick. ""John Barleycorn Must Die": An Introduction to the Social History of Alcohol ." In Drink in Canada: Historical Essays , by Cheryl Karsnick Warsh, 3-26. Montreal: McGill-Queen's University Press, 1993. (SUNY Stony Brook HV 5306.D75 1993)
The Chefs’ House Menu is well diverse and appealing to one’s eyes. Stratus Ice Wine, 2013 Niagara, ON is offered on the drinks menu as the only dessert wine. The wine chosen is produced at Stratus Vineyards in Ontario, Canada. In Niagara the harvesting time for our chosen wine is on December 15 is when the winery decides to pick the ripest grapes. For the Stratus Red Ice Wine, the vintage is 2013 and during that time the weather was perfect. The grapes are either picked which most wineries prefer or by a machine which is faster. One interesting fact about the Stratus Ice Wine is that it is made from 3 different grape varieties which are 40% Petit Verdot, Cabernet Sauvignon, & Cabernet Franc. The Petit Verdot is a berry that is added to the
Premium wine is a product that has no substitute, liquor or other non-alcoholic beverages certainly cannot be classified as a substitute for premium wine products. However, the competition within the wine industry is fierce. All brands are constantly fighting for a portion of their market, and here is where brand management and creation becomes outmost importance to ensure their sustainability within the Japanese market. The threat of new entrant is considered to be low, the barriers towards the industry is considerably high. They require very strong channel, supplier and knowledge to produce products that are worth competing in the market. Never the less, there are still fair amount of individuals that enters the industry for their personal goal of having their own winery without expecting any economic gains from their winery. The supplier power within the wine industry are considerably high, bottle and grapes producers has a lot of choices on to which winery to supply to so that they can be the price maker instead of the price taker. Increasing competition within the industry also leads to increasing buyer’s power, brand competition often leads to price competition. Producers need to ensure that they offer the highest quality products while still maintaining low production costs to sustain their competitive advantages within the market. Buyers have a
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Tourism Research Australia, Department of Resources, Energy and Tourism. Tourism contribution to the Australian Economy, 1997-98 to 2009-10., [Online. Available at: [Accessed 7 March 2012].
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
The homemade production of wine is a fun and challenging hobby that many people can enjoy. In this paper the reader will be taken through several different steps and processes that must be accomplished for your wine to be of satisfactory flavor and clarity.
Although the general meaning of the word tourism is known by all, defining tourism precisely is not an easy task. Many scholars have tried to define it, but the meaning changed according to the times, and different people use the word differently. However, in order to acquire comparable statistical data and to research tourism as a field of study, a universal standard definition is necessary. Hence, the International Conference on Travel and Tourism Statistics, sponsored by the World Tourism Organization and Tourism Canada, was held in Ottawa in June 1991. This conference recommended that the definition of tourism be as follows: