Why do Hindi films have a ‘Masala’ format?

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‘Bombay filmmakers repeatedly stress that they are aiming to make films which differ in both format and content from western films, that there is a definite skill to making films for the Indian audience, that this audience has specific needs and expectations, and that to compare Hindi films to those of the West, or the Indian ‘art’ cinema is irrelevant’ (Thomas, 1985). In comparison to much of Western Cinema, Hindi films have much more hyperbolic narratives, hyper-stylised and exaggerated acting mixed with overblown dialogue and tend to show disregard for characterisation, history, geography and occasionally camera placement. The format in which all these features conjoin is known affectionately as ‘Masala’ and considered by Hindi filmmakers as a genre rather than a simple format of narrative. Masala, in culinary terms describes a blend of many spices to create the final dish. Similarly, in film, the term masala is used metaphorically to describe the blend of many genres such as, comedy, musical, action, romance and drama (or melodrama) to ‘create something new out of old ingredients’ (Cook, Pg.102). The song and dance sequences in demonstrate the most obvious example of where Hindi films defy certain rules that are commonly practiced in Western films. The songs seem to be tightly woven into the narrative and removal of them would certain hinder the development of the narrative and would prove fatal to the films. However, excessive fantasy often comes in to play within the song sequences, disregarding continuities of time and space, which can prove problematic to the rest of the narrative and the already established narrative context. It is also in these sequences in which the acting becomes particularly hyper-exaggerated with... ... middle of paper ... ...as of the third world, where the films are more avidly consumed than films from Hollywood, Indian cinema dominates world film production. Such popularity and preference provides evidence that Hindi cinema delivers something positively unique having undergone continual changes that brings together influence and assimilation from Hollywood. With the ‘Masala’ format at the forefront of genre and style in Hindi films with resounding, lasting success for over five decades ‘Indian cinema has remained remarkably distinctive’ (Thomas, 1985). Works Cited Cook, Pam (Editor) (3rd Edition, 2007) The Cinema Book. London: British Film Institute Gokulsing, K. Moti, K. Gokulsing and Wimal Dissanayake (2004). Indian Popular Cinema: A Narrative of Cultural Change. Trentham Books Thomas, Rosie (1985) Indian Cinema: Pleasures and Popularity, Screen (May- Aug. 1985) Pp. 116-131

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