Why Do You Throw Like A Girl?

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I chose to write my report on the Always brand 2015 commercial ad. This ad was released for the 2015 Super Bowl. The intended audience for this commercial is young girls and women of all ages. Lauren Greenfield is well known photographer and artist. She wrote the script for this ad. She aimed to put the phrase “like a girl” to and end. This ad is intended to inspire girls and young woman to help their self esteem and, self-confidence throughout puberty.
Argument
In this ad, the main argument is that it is wrong to say things such as; “you throw like a girl” or “you run like a girl.” The main message of this is to bring awareness that the phrase “like a girl” is an insult to girls when they are in a vulnerable age. One of the girls in the commercial says

Logos shows that many people do not truly understand the impact that these words can have on young girls who thought that being a girl was something to be proud of, then realize that is something to feel embarrassed about and deny. In a clip of this ad, you see a boy that confidently says that his sister throws like a boy without any hesitation. He threatens to confront anyone who says otherwise. The boy was asked to explain why being a girl was a bad thing, with much thought, he was unable to say anything and was confused about the question. This goes to show that, many people saying “like a girl” do not understand the impact it can have. Once they comprehend this, they can change their mind and behavior. It seems pretty clear that these comments, “like a girl” and other sexist comments such as; “boys will be boys” should be outdated. It should not be ignored by parents and teachers willfully speaking, “boys will be boys,” because it would never be acceptable to speak of another marginalized group in the same way. Therefore, it is important and logical for Always to create an ad like this to educate people about this