What Is Ikea's Credibility?

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When I am looking at a product that I want to buy one of the many ideas that pops into my head is, is this brand a credible brand? Looking at this Ikea advertisement of a large family sharing a meal together I feel that it demonstrates credibility very well. When I think of credibility I think of trust. This ad helps me to believe that Ikea is a credible and trustworthy place to shop at because there is a large family sitting down at table laughing and having a nice time together. At this dinner there are multiple generations of the family. At the head of the table is what looks to be grandpa, looking around the table you notice that there are younger kids, teenagers, a pregnant women, people at all different stages of their lives. There are

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