What Is Entertainment Tourism

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Research Methodology
Names: Simone Gregory
Shakisha Foster
Deza’Lee Gordon
Course work in
Partial Fulfilment Requirement
For the Degree of
Bachelors of Science
In
Tourism, Hospitality and Entertainment Management
Lecturer: Dr. Malcolm
School: Excelsior Community College

Title:
The State of Entertainment Tourism in Kingston and St. Andrew from a practitioner’s point of view.

Chapter 2
Literature Review
Introduction
The purpose of this study is to examine or explore if practitioners believe Entertainment Tourism is being developed to its full potential. Entertainment is said to be an action, event or activity that aims to entertain, amuse and interest an audience of one or more people. With the different implementation of the entertainment sector, practitioners believe there are areas that need focus.
This research aims to identify the strategies that need to be enforced in which to develop Entertainment Tourism and also how can it be marketed internationally as a major tourism product for Kingston and St. Andrew. Entertainment Tourism is a healthy investment to the country and generates a substantial amount to the countries revenue and also provides jobs across the board for locals and person interested in the field.
Data presented from Economic and Social Survey Jamaica 2011 provided that entertainment, culture and sporting activities shared a total of 2.7 per cent to the Gross Domestic Profit (GDP). Hence, with the Entertainment Division the Ministry is seeking to raise awareness and gain appreciation of the Jamaican culture. They are also seeking to provide opportunities for practitioners to get involved in the international market and market entertainment as a tourist product.

Government and Tourism
An important fa...

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...eved February 26, 2014, from ageconsearch.umn.edu/bitstream/.../2/05-1-1.pdf‎
Ministry of Tourism and Entertainment(2013). Sectoral presentation 2013-2014 The Hon. Damian Crawford State Minister of Tourism and Entertainment. Retrieved March 25, 2014 http://www.mot.gov.jm/content/sectoral-presentation-2013-2014-hon-damion-crawford-mp-minister-state-ministry-tourism
Nurse, k. (2002). Bringing Culture into Tourism: Festival Tourism and Reggae Sunsplash in Jamaica. social and economic studies 51:1 March 2, 2014. Retrieved March 26, 2014 http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=c7093e75-fc52-443a-baea-975001e10438%40sessionmgr4004&vid=4&hid=4106
Renda, A., Mendes, J., & Vale, P. (2011). A structural model approach of residents' approach of tourism. 2-4. Retrieved February 26, 2014, from www.lifesciencesite.com/lsj/life0802/05_4594life0802_26_30.pdf‎

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