What Case Study: Sew What, By Megan Duckett

Sew What was founded in 1992 by Megan Duckett. The business provides custom theatrical draperies and fabrics for stages, concerts, fashion shows, and special events worldwide and has become an industry leader in rock-and-roll staging (O’Brien, and Marakas, 2011). Through hard work, Duckett succeeded in evolving a 35-employee company into a multimillion-dollar company. She contributed the bulk of the success of information technology. Information technology allows her to reach clients all over the world growing to $4 million per year in sales by the end of 2006 (O’Brien, and Marakas, 2011). The website was called, sewhatinc.com, which allowed her to branch out much farther than the local clients to which she was accustomed. According to

Duckett observed an article on the Dell website that presented an annual prize to one small business in recognition of its innovative use of technology to improve its customers’ experience. Duckett had done just that. With the improvement of her business through information technology, she had become successful. Duckett used Dell PowerEdge servers and a variety of desktop PC systems by Dell that her employees use. Duckett’s passion for commitment to customer satisfaction and the use of information technology for business success gained her the reward she was destined for. With receiving the $30,000 worth of Dell products and services, Duckett planned to improve her business and continue her commitment to satisfying her customers. The lifetime membership to the National Federation of Independent Businesses and a day with the CO, Michael Dell, and his executives was just a bonus to the great achievement that she had accomplished. There were many awards received after that but without the implementation of information technology, she would have never known that those things could be