What Are The Positive Impact Of Social Media On Business?

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business increases, thus income increases and trust will increase. Sites like Yelp help businesses to achieve greater customer numbers and income.
Reviews and feedback on social media are also having an impact on businesses on modern society by letting the consumer speak their opinion on a company’s product or establishment. While there are negative effects, they are minimal for large companies. On the other hand, for small businesses it can be the deciding factor between bankruptcy and expansion. Lou Dubois stated "It is important it is made clear to the influencer that they are free to say whatever they want about their experience with the company. Companies also need to be very mindful that influencers are people." (Dubois) With positive, …show more content…

Jenny Q. Ta wrote that "Many companies perform a background check on the internet before hiring an employee. If a prospective employee has posted something embarrassing on social media, it can drastically effect their chances of getting a job." (Ta) This supports the claim because some people feel that if workers post something inappropriate or outrageous on social media it may reflect poorly on their …show more content…

In conclusion, social media has many effects in society. An interview with a employee for the Red Wings showed the truth on his views and how he feels social media affects business in the Red Wings, he stated that “Social Media has a positive effect on business because it raises interest of customers on the off season also it encourages for fan participation/ communication with fans to provide a caring and trustworthy relationship" (Sciarratta). Most all effects are positive, however, there are some negatives. Overall the positives outweigh the negatives and because they provide help by providing increasing income and customer amounts. Businesses can use this to increase their overall customer base and income and see how the positives are very beneficial and the negatives are little to none. Social media has been shown to have a much greater positive effect to help businesses of all sizes so I encourage all businesses to utilize social media to help their business grow and

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