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Essay on social media sport
Using of social media in the sport industry
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In recent years, sports organizations and athletes are using social media more frequently as a tool to communicate with fans. Social media can be defined as the tools, platforms, and applications that enable consumers to connect, communicate, and collaborate with others (Williams & Chinn, 2010). Social media differs from other forms of communication such as radio, newspaper, and television because it supports user participation on a massive, collective scale. The contributions are also distributed among the participants to view, share, and improve (Williams & Chinn, 2010). For sports marketers, social media is the perfect tool to utilize when creating relationship-marketing campaigns. It’s also the perfect tool for athletes to use to brand themselves. There are several social media platforms that are available to these sports organizations and athletes. Facebook is used to provide information, post pictures and videos, and promote upcoming events. YouTube is an endless source of video highlights and bloopers. Twitter is a quicker source of information and requires less time and effort than the other social media options (Witkemper, Lim, & Waldburger, 2012). With positives also comes negatives, and social media unfortunately can have a negative effect among sports organizations and athletes. Because social media is still closing in on its beginning stages, professionals are still feeling out how social media works, economically and of course socially.
Before social media, fans and those alike turned to newspaper, talk radio, and television to get statistics, scores, and bland interaction from coaches and players. Sports communication began in the 1920’s, the “Golden Age of Sport”. (Hancherick, 2011). Several developments fueled ...
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...i-gay remark on Twitter but was not punished by the NFL. Rashard Mendenhall of the Pittsburgh Steelers was condemned for his comments posted about Osama bin Laden and supporting Adrian Peterson’s comparison of the NFL with the slave trade. Professional athletes that care about their success and image need to recognize the sensitivity of the subject matters that they talk about. Whether these professionals like it or not, they are in the public eye and are considered role models by fans, parents, and children.
Not only does social media present issues for professional athletes, but prospective college athletes as well. Young athletes that are in high school or in college don’t understand that posting inappropriate content on social networks can be detrimental to their future as athletes. Trash talking coaches or other players could make colleges stray away from that
Social media is something that has quickly became a huge part of our global culture. It has taken over the sports world, with most athletes, and all sports organizations having their own official accounts across the wide variety of social media sites. As a result, the governing bodies of all the professional sports leagues in North America have had to make policies that define what behaviors are unacceptable for their athletes and teams to do on their social media accounts. Many of the policies developed by the NFL, MLB, NBA and NHL are understandable, as it is clearly in the best interest of the respective leagues. Banning social media use during games is an obvious one. However, some of the rules made by the leagues go too far. These policies
Segregation and discrimination have run rampant throughout the early and mid 1900s. Through the creation of Title IX, it was meant to give women’s sports the same opportunities and advantages as men’s sports. However, Title IX has also caused controversy among athletic programs because certain money making programs are being defunded to give equal opportunities to other athletes. It becomes difficult for institutions, like Baylor, to find an equal balance between supporting all of its athletes and profiting money. Now, many athletes are trying to fight the NCAA to try to be compensated for their athletic ability and for the millions of dollars that they are bringing in revenue. Many college athletes are struggle to live in a day to day basis outside of sports due to NCAA restrictions that are set upon them. By creating unions for athletes, this can provide athletes with suitable compensation that diminishes some of the inequalities between professional and amateur athletes. In today’s society, racism is not as bad as it was in the beginning of college and professional sports. Although recently, the n-word was spray painted across LeBron James’s home in Los Angeles, which shows that we still have an issue in our society. Racism is not as bad throughout college football specifically compared to how it was at the University of Alabama in the 1960s. More progressive southern coaches like Bear Bryant began to use integration as a way to not only expose his players to people of color, but to also increase the athleticism on his
American sport is an enormous industry for entertainment that has become world renowned, but the globalization and rapid growth of American sport could not have been accomplished without the developments in the business of mass spectator sports. To begin, American sports such as football and baseball began to see an increasing audience surrounding their sports. In response, these sports built large stadiums that would last for decades and set the standards for the appropriate shape and materials that are necessary to hold a large audience. Next, came the incorporation of the media into American sports. With boxing, baseball, and college football dominating the scene of sports in America, the press began to cover these sports and utilize methods
Coaches and athletes should discuss the choices that the athletes make while using social media networks instead of completely banning them. Another way to approach this issue would be to stress for the players to keep their social media accounts under control. Prohibiting the use of social media due to harmful actions is also prohibiting all communications that would be made that are unrelated to the college/university.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
Some of the kids that the media is all over are 18 and 19 years old, they don’t know the right things to say yet. For some of them, this effects the type of scholarship that they get from certain schools, it may even cause them to not be able to go to the school that they want because the media caught them doing something that they shouldn’t be or they posted something on one of their social media pages that they shouldn’t have. A 2014 study done by Chris Symeon showed some very eye opening facts about college athletes and their social media sites. Some of them being: Seventy-four percent of athletes have an unprotected twitter, so anyone can see what they are posting; Sixty-two percent didn’t know most of their followers, so there could be stalkers or other unwanted guests seeing what they are doing or thinking and where they are at; and lastly, 14 percent of college athletes are victim to harassment on social media because they are on the team that they are on or they made a bad play. One example of this is the Michigan Wolverines’ punter, Blake O’Neill.
Through the years sports have changed not only advancing in the rules and overall equipment used in the sports but the technology, the delivery of how sports are shown and where and how you can view them. We can look over the years dating back from the 90’s to now, how much sports media and the consumption of the sports has changed. The way people consume media has changed drastically in the last couple of decades, but in this day in age now it’s evolving at a faster pace than ever before. In just a few years we have changed from a TV centric setting to a multi-dimensional platform, multi-channel and much more split scenarios in which viewers have an unbelievable array of openings to explore and consume content. The leading element of all of this, has been the introduction of mobile hand held in the form of smartphones, tablets, computers, etc… as well as the fragmentation of other media outlets, more than the standard broadcasters and news properties we are used to or can even produce.
(Cave, 2015) NBA team The Atlanta Hawks were on a winning streak when, however they weren’t making a high revenue despite their performance because they had no athlete to fan interaction. Therefore, the athletes who are playing well cannot make a living off their sport if fans aren’t watching and connecting with them (Wysocki, 2012) Dr, Brandon Spradley is the acting director of continuing Education in the USA sports academy and he stated that “Social media technologies, such as Twitter and Facebook are common avenues for sport fans to connect with their favourite athletes.” Using social media to connect with athletes means they can create “a passionate, invested fan base” Last year Kurt Badenhausen, senior editor of Forbes magazine followed soccer teams to determine if popularity on social media changes the interaction with fans; hence enhancing their team’s fan base and social media value. Badenhausen found that two players from the Barcelona football team had the most followers and the most fan to athlete interaction via social media.
Social media has impacted everyone that has used it some point in his or her life. Since the world is increasing in technology advances, so is social media which can be good and bad. Technology has made a huge difference in the world and definitely how people are doing things now. Yes, the Internet can be good for the majority of things we use it for such as finding research, keeping in touch with family or friends who are far away, and saving time and money. Others like to take advantage of social media and use it in a way that can hurt people; it may not hurt them physically, but it can hurt them emotionally. Examples of how some people use the Internet in a bad way include cyberbullying, identity theft, or cyberstalking. Social media has impacted the Millennial generation for sure.
“I didn't know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time –Betty White (“Betty White Quotes,” 2014, para. 1).” This quote can be interpreted to fit with several of the social media avenues that many people spend their time on. Day in and day out people post, tweet, share, and pin countless times throughout the world. These different forms of communication were first created for an easier way for people to connect with others. Yet now, so much time is spent on these social sites that it has warped the interactive part and is causing more damage than good. Many are growing a desire and are living for the amount of “likes” they can receive on a post or how many re-tweets they can generate. Instead of going to these outlets to participate in a partial portion of their social lives, people are filling that time with the technological aspect of communication. As White said, this can become an inordinate amount of wasted time and can ultimately grow into further damaging circumstances. These different social media channels can cause emotional harm through disparaging the relationship between friends, conjuring of a narcissistic personality, and the retrogradation of ones self-esteem.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
influence of mass media on sport : Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays.
However, being that the media’s influence has grown significantly, the focus has shifted to pleasing the media broadcasting the sporting event to consumer not in attendance (Sung, Son & Choi, 2017). With the expanded television/media coverage came a new crop of spectators: social viewers, opportunistic viewers, and star-struck spectators. Social viewers use sporting events as a means for social interaction. They typically use it as a tool to meet people or be seen by people that matter. Corporations often use the sporting event as a place to meet with clients.
Basketball has always been a vital part of my life. I could never see myself not being a part of some part of basketball, whether it’s playing, coaching, or even studying the game. From the age of six I have taken basketball very seriously. My goal is always to get better day by day, and if there was anything holding myself back from that, I ousted it right away. I started using social media in 6th grade starting with Facebook and YouTube. The only friends I had on Facebook other than family were my basketball teammates. I also always enjoyed search up basketball things on YouTube. As the years went by, that’s when more and more social media sites came around, such as the notorious Twitter and Instagram. At this point, not only did I have family and teammates following me, but there were college coaches and even random fans from around the nation. I kept to myself, for the most part, but if I felt like I had to get something off my chest, I was the first person to let it out on Twitter. Instagram was not too much different. One could go on my Instagram and see pretty much anything I did in my life. Some people enjoyed my profiles, so did not. The people who did not link my content were college, coaches. West Virginia University was not to happy about me arguing with my current girlfriend when. I was very
In conclusion, social media has many effects in society. An interview with a employee for the Red Wings showed the truth on his views and how he feels social media affects business in the Red Wings, he stated that “Social Media has a positive effect on business because it raises interest of customers on the off season also it encourages for fan participation/ communication with fans to provide a caring and trustworthy relationship" (Sciarratta). Most all effects are positive, however, there are some negatives. Overall the positives outweigh the negatives and because they provide help by providing increasing income and customer amounts. Businesses can use this to increase their overall customer base and income and see how the positives are very beneficial and the negatives are little to none. Social media has been shown to have a much greater positive effect to help businesses of all sizes so I encourage all businesses to utilize social media to help their business grow and