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Universal beauty standards
Girls body image issues
Girls body image issues
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Introduction
We live in a society that has somehow confused healthy and happy for thin and beautiful, that is, beautiful according to what the media has told us is beautiful. As women, we look to the models in advertising to see how we are supposed to look. They are the ones that set the beauty standards and say what body type is acceptable. We are led to believe that by having such a body, we will automatically have a happier and healthier life. It seems easy enough; all we have to do is acquire the perfect body image and we will be happy, right? Since most women do not have the ideal body, they look to dieting for the answer. There are endless weight loss options found anywhere and everywhere we look. Finding a diet is not the problem. However, it is finding a diet that works that becomes the issue. If dieting worked effectively, women everywhere would be living happy lives looking just like supermodels. Well, this is certainly not the case. Lots of women become frustrated that they cannot get results, therefore, can never be happy.
What if there was another road to happiness? Women want to feel accepted, which is why they want to live up to society’s standards. Maybe it shouldn’t be about having everybody else accept us, but learning to accept ourselves for who we are. I want to make it my goal to help women understand that the happiness they seek should not be limited to a single body type. Anybody can be happy in the body they already have. It is the ideal body found in advertising that sets the beauty standards, influences women to lose weight, and then leaves them with weight loss options that do not work, therefore, no way to the happiness they seek.
History
The concept of the ideal body type has rem...
... middle of paper ...
... life. Living the way we want without trying to meet unrealistic standards is true beauty. Together we can overcome the beauty standards set by society and begin to live our happiest, healthiest, and most beautiful lives yet.
Works Cited
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Clinic-Feature, Kathleen M. Zelman, MPH, RD, LDWebMD Weight Loss. "The Worst Diets Ever: Diets That Don't Work." WebMD. WebMD. 17 Dec. 2013.
"The Dove® Campaign for Real Beauty." The Dove® Campaign for Real Beauty. 15 Dec. 2013.
Macdonald, Myra. "Refashioning the Body." Representing women: Myths of femininity in the popular media. London: E. Arnold, 1995. 192-221.
Parker-Pope, Tara. "The Fat Trap." The New York Times. 16 Dec. 2013.
Stiles, Tara. "What It Truly Means To *Be* Healthy." MindBodyGreen. 31 Jan. 2013. 17 Dec. 2013.
Wykes, Maggie, and Barrie Gunter. The Media and Body Image: If Looks Could Kill. London: SAGE, 2005. Print.
Morgan, M., & Magnante, S. (2003, November 14). Lose weight now part ii!. Retrieved from http://www.hotrod.com/howto/113_0310_weight_reduction/
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
Wolf, Naomi. The Beauty Myth. How Images of Beauty are Used Against Women. New York: William Morrow, 1991.
The issue, as mentioned above, is largely due to the fact that the media, and its air brushed models, urge women to change their appearance to become more attractive or healthy while gaining popularity and confidence with their new looks. As absurd as it may seem Celia Milne, the author of Pressures to Conform, upholds this idea and states “90 percent of Canadian women are dissatisfied with some aspect of their body” and that “they will go to frightening lengths to achieve their body ideal” (Milne 4, 9). Where does this dissatisfaction arise, and why should people who already have a normal body mass index (BMI) be intent on loosing weight? The answer lays in the media as it presents young women with idealistic body images that, although they may appear achievable, are entirely unrealistic. Despite this glitch, most women will continue striving towards perfectionism due to peer pressure, or media influx, thus becoming trapped with a goal that they can never reach. Dieting, excessive exercising, and weight loss programs are several of the healthy options that thi...
“Healthy Eats – Food Network Healthy Living Blog: Food Network's Healthy Eats: Healthy Recipes, Weight Loss Tips & Nutrition Information." Healthy Eats Food Network Healthy Living Blog RSS. N.p., n.d. Web. 03 Dec. 2013
For a large number of obese and overweight people, a new trend is emerging that promises quick and easy weight loss, fad diets. Fad Diets are not the quick and easy fixes to weight problems that they may seem to be, in fact, they are often costly, ineffective, and even dangerous.
I chose these four journal writings because I believe they are the strongest pieces I have written from the second half of the semester. The main focus of these journals was based on readings under the women as objects topic. The oppression of women has led to females being objectified and used as gratification for men. A woman’s body and appearance have become a commodity, especially in the media. Films, television shows, music and advertisements use women’s bodies to attract their audience and sell products. The movie watched in class “Killing Us Softly 4,” highlights this fact while presenting how women are represented throughout the media. The media has set and perpetuated a particular standard of beauty that is restrictive, but for some many women completely unattainable. The women represented in the media are young, thin and have western or European characteristics. Where does that leave the majority of women that do not fall under this category? This leads to women developing eating disorders to achieve an ideal body image that is manufactured through Photoshop and other picture editing systems. Women of color, women with disabilities or any woman that does not follow this standard is not represented within the media. When a few women do break this mold and become famous, they are set at a different standard. These women’s differences become the highlighted feature of their fame. However, the one constant in the media when it comes to women is the objectification and sexualization of women. This sexualization can lead to aggression or violence against women and the perpetuation of rape culture. The images viewed in the media directly impact how women view themselves and how others view women. By examining the issues women f...
The Dove® Campaign for Real Beauty. (n.d.). The Dove® Campaign for Real Beauty. Retrieved April 25, 2014, from http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx
Behind the Hype: Dove’s Real Beauty Campaign”. Street Cents: Episode 2(2005).http://www.cbc.ca/streetcents/guide/2005/02/s07_01.html 8. http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/11/05/dpve-campaign-for-real-beauty-takes-silver-prize-at-the-ipa-2008-effectiveness-awards/ 9. Image Courtesy : Google Images.
Wolf, Naomi, Ed. The beauty myth: How images of beauty are used against women. Random House, 1991.Web. 28 March. 2014.
7) Wanless, Mary Wanless. "Barbie's Body Images." Feminist Media Studies 1.1 (2001): 125-127. Communication & Mass Media Complete. EBSCO. Web. 18 Apr. 2015.
The Dove® Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, videos, workshops, promotional events, the publication of a book and even the production of a play. The aim of the campaign is to celebrate the natural beauty exemplified by all women and inspire them to have the confidence and be comfortable with themselves and their individual, unique bodies. Dove's® partners in the campaign efforts include marketing and advertising agencies such as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications.
Men and women were not seen as equal human beings; instead it has been obvious that men were more likely to be on the upper hand. In 1987, it has been recorded that 2/3 of the people who were presented in the media were male. However, it is evident that the media usually presents and sexualizes women who are “young, fit and beautiful” hence probably creating self esteem issues more than confidence, especially in younger women who are religious towards the media’s expectations. This stereotype of a desired body shape only forces women to meet unattainable, perfect physical standards (Gill 2015).
Most fad diets do not focus on meeting the nutritional requirements of your body, but on losing weight quickly. This encourages unhealthy eating habits as many people result to restricting their intake of foods that have essential nutrients. In fact, the diet programs are designed to take advantage of the willingness of people to attempt anything to lose weight or feel and look