West Coast Hip Hop Culture

West Coast Hip Hop is a hip hop subgenre including all music and artists coming from the West Coast areas in the North America, particularly California. The sub category started commanding the scenes from the business stance and the radio play in the mid 1990s with the development of Suge Knight and Death Row Records and the introduction of G-funk (Bryant, 2008). The West Coast sound unquestionably varies from East Coast hip hop sound.
Authoritatively, the West Coast hip hop scene began in 1978 with the establishing of Unique Entertainment. Primarily, West Coast hip hop has its roots more laced in Gangster Rap than East Coast hip hop does. Known as G-Funk, its sound was hard-hitting and moderate, its verses alternating between rough debauchery

and equitably irate social editorial. The fundamental symbols of West Coast hip hop were Dr. Dre and Ice Cube. Dr. Dre found Snoop Doggy Dogg and in 1992 released the collection; The Chronic, a collection that characterized G-funk and produced armies of imitators (Bryant, 2008).
Today, the primary artist speaking to the West Coast is Kendrick Lamar with TDE. Their style is less violent yet but at the same time incorporates a considerable measure of references to drug use, the hard-hitting lyrics and flows that were widely included by 2Pac and other pioneers of West Coast hip hop (Forman, 2013).
The West Coast style is about partying and chilling out, and being tough in the city, drawing from the gangsta rap class. Presumably most eminent with artists like The Game, additionally with the deceased 2Pac Shakur, the style of music is not quite the same as whatever is left of hip hop. Probably most predominant in the '90's, even though still popular today, West Coast music rose to characterize the utilization of bass in hip hop (Birchfield et al., 2006). Driven by Dr. Dre's developments in the studio with use of synthesizer lines on top of moving basslines, West Coast melodies like "California Love" demonstrate the West Coast's style to the highest level.
The West Coast hip hop scene emergence was decisively influenced by Prince, East Coast hip hop and others.

Various events laid the frameworks for West Coast hip hop, way before the rise of West Coast rappers. In essence the Hip Hop culture has been highly censured in the education sector for its perceived negative influences in the lives of youth. As a result, education has disregarded a social force that has had a noteworthy part in the improvement of people’s characters. Today Hip Hop exists as a fundamental component of the soundtrack to a worldwide and corporate culture, however ingrained inside Hip Hop is the basic talk whereupon it was established. This debate is concealed underneath uncritical thought and corporate control, yet it is still

there.
Over the years, some people have expressed worries about the effects that the Hip Hop music has on the thoughts, sentiments, and behaviors of the audiences especially on the young people. The perceptions and attitudes of the young people on education, material achievement, and valuation for themselves as well as other people appear to be molded to a substantial degree by the music they listen to. Additionally, the moral beliefs as reflected in their styles of dressing, language use, fashion styles, and technological inclinations, have been widely credited to lyrics drawn from the hip hop music industry. Music listening is of huge significance in the society especially to numerous youthful adults, and as they make use of it for self development and character valuation, it could have an enduring impact.

Hip Hop has evolved to become a way of life taken up by innumerable youthful adults. The genre has developed in the course of the most recent a quarter century to become the most common form of expression by many youthful adults. The impact can be seen in virtually each aspect of the advanced society and modern lifestyle, from the fashion modes, auto preferences, technological designs and literally works. It has emerged to become a lifestyle cutting edge Many individuals use the Hip Hop culture to understand themselves and their general surroundings. A number of these youthful adults utilize music as their principle site of social governmental issues to arrange their personalities and make importance of their social world. Currently, more people are relying on Hip Hop lyrics to develop and accept ideas of self and their communities; and connect shared thoughts of being different.
Researchers have maintained that the perceived hip hop culture has the potential to support and promote materialism, realism, savagery and violence and loss of conventional values given the massive influence that music has on any society (Birchfield et al., 2006). Certainly, hip hop may be characterized by expensive and extravagant performances which may in turn convey the wrong picture to the audiences. In past eras youthful adults drew values from group fortifications: families, religious foundations and schools. Today's adults are drawing their qualities from media and stimulation, for example, music, fashion and films. The music's appeals originates from the lines and rhythms expressed by quintessential dark urban adults whose uniquely patterned ways of socializing, behaving, interacting and talking reflect place that stands against the mainstream standards and norms.
With the appearance and advanced use of innovative communication and technological systems, however, the impact of famous culture in today's society is unmatched with any other period in history.

In the modern world, the human behavior is fundamentally affected by the information and the nature of the environment that they dwell in. in essence, young people are widely affected by these factors mainly because character formation is at the peak at such stages of growth. Various studies have demonstrated that by adolescence, TV watching decreases, and music turns out to become the most persuasive medium in young people's lives. This developmental process determines the social culture adopted and goes a long way in shaping the

society.
An exceptionally important and a conservative definition of culture is that it is the common and shared qualities, conventions, standards, traditions, expressions, history, legends, and establishments of a group of people (Forman, 2013). Culture is the mass of conduct that individuals in any society acquire from the older generations and which are passed on to the younger generation. The transmission of culture can occur in two major ways. It can either happen through socialization, which is the educating of society by a senior group to more youthful one explicitly through formal rules and instructions. This transmission can also happen through enculturation by implicitly educating the way of life to the more youthful generations over the span of regular life. These definitions reflect the feeling that culture is developed by groups of people, is comprised of beliefs, practices, and items, and is passed from one generation onto the next. Culture depends on the exceptionally human ability to classify experiences, encode such classifications typically, and educate such deliberations to others.
Essentially, music plays a major role in determining the social behaviors in the current society. Dancing in Hip Hop clubs is seen to present an open door for young men and women to perform different gender roles, sexual assertiveness and sexual appeals. The Hip Hop clubs dance floors transform into highly competitive spaces where gaining attention and closeness to ladies near ladies stands as the main objective for young men. Young ladies are compelled to illustrate their sexual womanhood through dancing. Moreover, the young men are under consistent pressure to equally demonstrate and declare their masculinities. This presentation of gender and sexuality on the dance floors is enmeshed inside the setting of an elaborate cultural arrangement of social principles deemed appropriate for proper male and female behavior. Objectification of ladies is a strong element goes past the interpersonal progression. This displays the loss of the conservative morals and behaviors.
Music videos used in the promotion of records and the entertainers have been critiqued for messages and pictures that depict African-American ladies in negative light (Forman, 2013). The Hip Hop culture is turning out to be progressively sexist. The improvement of sexual self is situated in a comprehension of the messages and implications an individual is given about sexual parts and practices either through family, companions, media or entertainment. People develop the sense of sexual implications through social connections and presentation to the sexual messages. The Hip Hop culture is a fundamental avenue through which young African-American men and women develop their own perceptions on sexual behaviors and gender roles. Such notions devalue the family aspect by eroding the essence and respect required in holding family units (Forman, 2013).
Moreover, this music genre has been termed to foster violence among the youth. As is outlined herein before, the Hip hop culture is characterized by brutality and aggressiveness which is evident in the lyrics and the music videos. Such messages imply that the audiences are exposed to radical and revolutionary messages which could in turn affect their social relations. As a result, the viewers may adopt rough methods of handling different situations just as displayed in the videos they watch.
Similarly, the materialism portrayed in the various videos may convey a wrong message to the audiences by facilitating the wrong perceptions about life. Some Hip hop fanatics may be tempted to believe that life is fundamentally about spending huge sums of money so as to acquire high end products. Such beliefs create a wrong impression and equally promote illusive thinking on the form of life to live and prioritizing.
Conclusively, Hip Hop continues to possess a massive influence in the current society as it were in the early period of existence. Despite the continued development, Hip hop has had a series of negative effects on the social values and growth patterns of young adults imparting different values on the critical social norms that define the conventional society.

References
Birchfield, D., West, M., Savenye, W., & Rikakis, T. (2006). Multimedia and hip-hop for experiential education. IEEE Signal Process. Mag. IEEE Signal Processing Magazine, 23(4), 10-33.
Bryant, Y. (2008). Relationships Between Exposure to Rap Music Videos and Attitudes Toward Relationships Among African American Youth. Journal of Black Psychology, 34(3), 356-380.
Forman, M. (2013). 'Hood Work: Hip-Hop, Youth Advocacy, and Model Citizenry. Communication, Culture & Critique, 6(2), 244-257.
Expanding the Definition of Hip-Hop Culture. (n.d.). Retrieved June 06, 2016, from http://news.usc.edu/17648/Expanding-the-Definition-of-Hip-Hop-Culture/