Wedding Planning: A Marketing Plan For Incentive Tourism

INTRODUCTION:

MICE is a type of tourism in which large groups are brought together to conduct meetings, incentives, conferences, and exhibitions for some purpose. There has been an industry trend towards using the term 'meetings industry'. Some Industry educators are recommending the use of the term "events industry" . Components of MICE are well understood, except incentives. Incentive tourism is referred to the reward given to the employ of the company for his hard work. Incentive tourism is usually conducted for entertainment, than professional purposes.

WEDDING PLANNER:

A wedding planner is a person who plans out the design and management of his/ her client’s wedding. Weddings are very important events in on lives and there are many such couples willing to spend huge amount of money to make sure that their weddings are planned properly so that it proves to be an event of a life time. Wedding planners are often needed by couples who have a very little time available due to their long working hours.

Wedding planners are found all over the world . but this industry is largely found in the USA, China and western Europe.

Destination wedding is a type of wedding planning where the couple decides the venue of the wedding that is sbome other country or a particular destination. The paper work of a destination wedding is much more complicated then that of others. When a destination wedding is planned it is the responsibility of the wedding planner to take care of all the legal work of the particular destination. This includes visa , passport , permission for a specific place of visit.

Services provided:

The services that a wedding planner provide are as following:

• Collecting information about the needs and requirements of ...

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...o simplify & make things easier to provide excellent services to the clients. Every event organized / managed / coordinated by us is an excellent opportunity for entertainment, growth, personality development and confidence building. From our in-house staff to our many clients and participants; every one experiences the magic.

Sumalee :Our Philosophy & Commitment is encapsulated in the following statement:

“To provide & deliver event solutions & services with the highest standard of professionalism, creativity upholding at all times quality, integrity and innovation.”

Sunan : Our expertise covers all the aspects of Events: Planning, Management & Coordination and Execution. We deliver cost effective events without compromising on the final output.

We are into:

# Corporate Events/ Corporate Parties

#conferences, Seminars

# Exhibitions

# Road Shows

# Wedding Planners