Essay On MICE

Introduction

The concept of the MICE is a very Huge and Vast concept it is having many elements and stake holders in this MICE.

Before going forward it is very necessary to know WHAT IS MICE?

The full form of MICE is M: - Meetings I: - Incentive C: - Conference E: - Exhibition or Exposition. The MICE is also known as the Events.

An event is any of the happenings in an organised way where many people gather for a common cause.

The great Marketing Expert Philip Kotler has define the Events as

“Occurrence designed to communicate particular messages to the target audience.”

Basically in the broader sense the Event has been divided in 3 broad categories on the basis of the Phases of Organizing. Those phases are as under.

1. Pre- Event.

2. During the Event.

3. Post Event.

The whole subject of the MICE deals with the Managing the Meetings, Incentive, Conference, Exhibition. The term Managing means the

• Planning the Event.

• Organizing the Event.

• Coordination during the Event.

• Budgeting for the Event.

• Reporting activity Before the Event, During the Event, After the Event.

In this MICE there are many components involved to make one event successful. Those Components are as follows.

• Venue.

• Transportation.

• Accommodation.

• Human Resource.

• Catering Service.

• Security Service.

• Auxiliary Services during the event.

• Information Technology.

The economies like Mauritius, Carribean Nations, Maldives as well as the Cyprus have identified the Tourism as their primary industry to sustain the economy. We all know that Business Tourism generates more Per Capita Revenue in comparison to what is being generated Per Capita by the Leisure Tourists. The Business Tourism has been furthur divided in the specialised type of the MIC...

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... professional day by day.

The Events can be divided into 4 broad categories and they are as under.

• Social Events

1. Fund Raising for the Charity as well as the Political parties.

2. Social Gatherings.

3. Birthday Parties.

4. Wedding Planning.

• Corporate Events

1. Meetings.

2. Conferences.

3. Training Programmes.

4. Award Functions.

5. Seminars.

• Educational Events

1. College Events.

2. Youth Festivals.

3. Annual Sports.

4. Educational Trips.

• Exhibitions and Fairs

1. Property Exhibition.

2. Trade Fairs.

3. Job Fairs.

4. Electronics Fairs.

5. Automobile Fairs.

• Marketing and Promotions

1. Advertising Campaigns.

2. Road Shows.

3. Shopping Festivals.

4. Product Launch.

• Entertainment Activities

1. Movie Promotion.

2. Celebrity Night.

3. Stage Show.

4. Sport Activity like IPL.

5. Award Nights.

6. Dramas.

7. Music Video Launch.

8. Beauty Contest.

9. Fashion Show.