Warby Parker’s practices are definitely a great example of corporate social responsibility. This is highly exemplified in Wary Parker’s donation program in which the company donates a pair of eyeglasses for every purchase made. Simply put, buy one, and get one donated. This is especially significant considering that Warby Parker is relatively new to the eyewear industry, where the vast majority of eyewear brands are under Luxotica. One can see that this attests to the true character of Warby Parker in that instead of following the leading brands in eyewear, Parker created its own brand and representation- a representation of giving back to society. Moreoever, Warby Parker treasures its customers. By doing business exclusively online, the company …show more content…
In fact, Warby Parker is a certified B corporation, scoring above and beyond the score necessary to be certified. B Corps are for-profit companies dedicated to social and environmental issues. In order to accurately evaluate a company’s social performance, it is important to consider to whom the business is responsible to: customers, investors, employees, and generally speaking, society. Warby Parker has proven to be accountable in all of these areas. It has provided high quality products at such a low cost for its consumers. Neil along with the other cofounders did not want to contribute to the imbalance of power between the manufacture and consumer. They made sure to be as ethical as possible when dealing with consumers and not rip them off. It has maintained its integrity and commitments to its investors. It has provided its employees living wages. By enforcing and integrity based Code of Ethics, Warby Parker has established a comfortable workplace for all of its employees. Warby Parker has also placed much focus on corporate sustainability and giving back to the community. Warby Parker has actually distributed more than 250,000 pairs of glasses to people in need across the globe. Furthermore, as stated earlier, the fact that Warby Parker is also attempting to be eco-friendly only showcases their commitment to corporate social responsibility. The company is completely carbon neutral, and is one of the only carbon-neutral eyewear brands in the world. Simply put, Warby Parker was founded on the idea that for every pair of Warby Parker glasses purchased, a pair is distributed to someone in need. And from then on, it grew
Advantage: Expanding the sale of products in foreign countries will help UA to become a global competitor in the world market for sport apparel and performance products; enhancing the global awareness of UA brand name and strengthening the appeal of UA products worldwide.
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
NIKE’s CSR initiative for promoting more sustainable resource utilization and the minimization of their environmental footprint is applied by their new found strategy. This strategy focuses on reducing the environmental impact throughout the product lifecycle (NIKE, n.d.,a). This means NIKE is now constantly looking upstream to their distributors, contract factories, and product transport to scrutinize openings for implementing lean manufacturing and better shipping arrangements. Looking upstream though, also implies looking downstream – to their retail partners and consumers to investigate better reuse and recycling contingencies. In so doing they are “redefining the very concept of waste, seeing it as an input to our products and a material feedstock to other industries” (NIKE, n.d.,a). By the closing of 2020, NIKE hopes to have no waste
Firstly, is the Is the organization’s economic responsibility met? Under the circumstances, I would consider this criterion met.To enumerate that point the company is valued at over $200 million, strong financial results have been achieved in less than 10 years. With the company's plans to increase the number of operations to 200 new stores, this will continually be met. By offering a product that is desirable for people living an active lifestyle Lululemon will continue to thrive. Legal responsibility is public addressed by the belief that “every person we hire, garment we create, store we open, customer, we educate and yoga class we attend contributes to building a legacy in our communities”. Lululemon works with different outlets to try and achieve a healthier and more informed community as to how the business is conducted. By introducing the new organic fiber line they demonstrate ethical responsibility. As a leader in the industry, Lululemon has set the bar high for community initiatives. Their discretionary responsibility is perceived by focusing charitable giving programs to the specific areas Lulu is located they have further connected themselves with the community. Not only is the money guaranteed to go back to the community, the citizens also have the opportunity to dictate which charity the funds should be applied too. An example of one of the activities is the Active Kids Movement program. Lululemon is a perfect example of social performance by meeting all the criteria.
Warby Parker has a fast-growing customer base because of its appropriately price products. The company states it with in its vision statement, “Classically crafted eyewear at a revolutionary price point.” The company was founded by young entrepreneurs who want to combat the high price points points that other brands and companies have.
Warby parker design, manufacture glasses themselves and provide trendy, higher quality prescription eyewear directly to customers at a much lower price. They believe that customers should be feeling happy with their good-looking and pay less. Warby Parker goal is: “to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses” Warby parker design, manufacture glasses themselves and provide trendy, higher quality prescription
Many companies are now looking into their business practices and how it benefits society. Corporate responsibility continues to be impacted as consumer awareness to global issues grows. For example, a small locally owned grocery store located in a metropolitan area just closed the doors to two stores located in high-crime-rated areas of the city due to no financial gains. The store just added a health conscious section for consumers that requested a need for it in the store, even though the cost and marginal is higher than most options in the store. With all of that going on the owner of the store was approached by a local food bank for one day old products that can be donated to them to help the community. The owner declined to help by citing that he feels by help he is opening a chance for loss of revenues due to employees not being honest. He thinks that his employees will just say that products are being donated when they are stealing.
In order to beat its competitors, Under Armour Company can engage in market sensitive fresh product invention. New products are more likely to draw curiosity amongst the populations especially if they commensurate well with the prevailing trends (Hill & Jones 2009, p. 308).
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
Ralph Lauren is an American fashion designer philanthropist, and business executive, best known for the Ralph Lauren Corporation clothing company, Ralph was born as Ralph Lifshitz in year 1939 in New York City. Ralph Lauren started in 1967 under the name of Polo Ralph Lauren, until he expended his designs. Polo Ralph Lauren based on American style leader in luxurious, sophisticated fashion and Striking a balance between “timeless” and “modern” style and to make his full line more impeccably crafted the new sportswear is born. And finally in 1970 Polo Ralph Lauren released a line of women 's suits tailored in a classic men 's style.
According to (Kinicki, Scott-Ladd, and Perry, n.d.), philanthropy is ‘making charitable donations towards organizations which benefit mankind'. Thus, agribusinesses can lead by example through donating to nonprofit organizations, which work towards reducing these global environmental issues, therefore showing their consumers and society at large that they are in fact giving back to the community and the environment. For example, Dick Smith Foods donated $1 million to charity in 2014 alone (Dicksmithfoods.com.au, 2016). To decide, to which charities, Dick Smith Foods encouraged supporters to take a photograph with any Dick Smith Food product and email it through along with a nomination for the charity they wished to nominate. Some of the charities, which received donations include, For the Animals Inc, Sunshine Butterflies Inc and Can Too Foundation. This is a precise example of philanthropy and a company behaving ethically, as it gave the consumers a chance to engage in the companies ethical practices and have a say in where their money
PepsiCo discloses their stakeholder engagement as a contribution towards sustainability. As part of the company social responsibility and sustainability strategic planning, the company has put in place strict policies to guarantee a long-lasting relationship with all its stakeholders. According to the company website, ‘PepsiCo has established a strong relationship with NGOs and routinely engage them to leverage their areas of expertise or interest to help shape their CSR processes and tracking methods. These relationships have helped to better identify sustainability priorities that supports both the business model and the expectations of the stakeholders’ (PepsiCo 2013). PepsiCo invests mainly in activities linked to their chain of management, they totally applied Kramer and Porter’s ideas. Porter explains that businesses are socially responsible today because they realized that socially responsible activities build and develop credibility, integrity, and give competitive advantage.
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
The arguments for and against corporate social responsibility have captured two points of view. Those who believe that organizations should not be concerned about social responsibility base many of their arguments on the costs involved and whether organizations should shoulder those costs on behalf of society. And those who are in favor feel that organizations benefit from society and, therefore, have an obligation to improve it. Although there is no universal agreement, surveys and other reports express that many organizations are, becoming increasingly active in addressing social
Hennes & Mauritz AB (H&M) is a well-known fashion retailing firm that sells fast-fashion clothing for women and youngsters. It is based in Stockholm, Sweden. As of 2013, H&M operates around 2,600 stores in over 55 countries and employed around 116,000 work forces.