Warby Parker Analysis

External Analysis

Target market/customers

Warby parker is a directly marketing to and catering to young adults and fashion forward individuals. While it is not limiting themselves to other demographics this customer base is cater to both on the website and in the store fronts. With Print and digital advertising that shows attractive, young Geek-Chee models. These advertisements are catering towards a curtain customer preference but the style and the advertisement can appeal to a larger customer base. The Warby Parker was founded on the idea of quality eyewear at an affordable price, which focusing on price and quality would have mass appeal. Well the store fronts are marketing to the city and the community members. Select location covey the

Luxocittca controlled Ray-Ban. The company is a popular brand of sunglasses with a long history, loyal customers and has great brand recognition. The name is a great asset to the brand. With a Wide range of styles from geck-chee to more modern styles. This brand has a long history of celebrity endorsements and associations, like actors, actress’s musicians, and many politicians even some presidents. Ray-Bans is a brand that brings name association and status in to its promotional image. Ray ban is among the many of the brands that Luxottica owns but ray-ban is a brand that can me mostly associated in style. Many

Which is a modern style of eye wear that has catch on with markets and demographics. The firm was founded on an idea of combating expensively price eye wear products. The products that are offered emphasize vintage-inspired eye wear. These simple straight forward designs will cater to a wide range of customers.

Price

Warby Parker has a fast-growing customer base because of its appropriately price products. The company states it with in its vision statement, “Classically crafted eyewear at a revolutionary price point.” The company was founded by young entrepreneurs who want to combat the high price points points that other brands and companies have.

Markets

The market the warby Parker is a growing company that has store front in select cities in the United States. While these stores are going to be focusing in on trendy location, with high foot traffic. Some of these stores are looked in large cities such as Washington D.C., and New York city. These stores are strategically located in these cities both because of the high traffic areas and because of the demographic and the style preferences that are associated with larger