The Walt Disney Company has been one of the highest producing conglomerates in the media since the 1920’s. The business all started when Walt Disney created the first character Mickey Mouse along with other characters. Since then, it’s been a growing business worldwide becoming one of the top media conglomerate. Disney has created cartoons, movies, radio shows, tv shows, theme parks and broadway shows. The company has evolved over many years even after the death of Walt Disney, it still continued to be a world wide phenomenon in the media. After Walt Disney’s death, Michael Eisner took over the The Walt Disney Company by starting to partner with other companies such as Pixar Animation in the mid 1980’s. Shortly after partnering with Pixar, …show more content…
With these implications, The Walt Disney Company focuses on what they can do to improve their entertainment to still remain on of the top successful companies in the media. Leadership is the number one implication the company focuses on to expand their markets worldwide. Since they do own many other companies, they are still capable of expanding their business into buying other companies. The Disney Company strives to beat other companies by creating the best content possible for their viewers and buying other companies. With creating the best content possible, the second main implication The Walt Disney Company focuses on is Globalization. The Walt Disney Company continues to spread Globalization worldwide by placing theme parks all around the world and also including stores to gain profit from. The company’s business is operated in 40 different countries expanding diversity within their business, so they can continue to gain profit from audiences worldwide. Lastly, the company focuses on Corporate Citizenship. The company does this by thinking of ways to broaden the company, how they can improve their performance, understand what the people want and build partnerships with other companies. As I said in the introduction, Disney first started to build partnership with Pixar eventually buying other companies into their
problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains
The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia companies in the United States and around the world. What started as a simple love for children’s entertainment of a sample cartoonist soon became a revolutionary icon in the world of entertainment and business.
The Disney Corporation is one of the biggest companies that our society has seen develop. Disney products are everywhere; they produce “children’s books, cartoons, computer software, and toys” (Towbin, Haddock, Zimmerman, Lund and Tanner, 24). In 1937, Disney released its first full-length animated movie, Snow White and the Seven Dwarfs. Since then, this business, in regards to media, has been on an economic roller coaster that only goes up. In a study published by the Journal of Feminist Family Therapy entitled Images of Gender, Race, Age and Sexual Orientation in Disney Feature-Length Animated Films Professors Towbin, Haddock, Zimmerman, Lund and Tanner from various universities, looked in depth at Disney movies. In the article, the authors
Executive Summary: The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive.
Let me first start of by saying, that although I myself may be one of those “happy go-lucky” Disney fans, this letter remains strictly unbiased. It is not my intention to persuade you to one side or to have you fall completely in love with the Disney Corporation; it is merely my goal to bring to you a source of new knowledge and insight into one of the largest corporations on the face of the planet. This is certainly true; Disney owns Capital Cities/ABC radio and television network, along with film and record companies, book publishing, newspapers, home videos, theme parks, magazines, hundreds of Disney retail stores, as well as a num...
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
[1] Information was mainly taken from the Harvard Business Case Study “The Walt Disney Company: The Entertainment King”
This paper will assess the corporate culture of Walt Disney, addressing the background of the organization, training and teaching, stories, legends and myths associated with the company, philosophy, values, mission statement and the organizational goals of the company.
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
The Walt Disney Company is known throughout the world as a leader in entertainment. The strategies that the Walt Disney Company have used include competitive advantage, a growth strategy, and a renewal strategy. When a person mentions a theme park, Disney is the first park that comes to mind. They were not the first theme park, but they have mastered the art of creating memories for adults and children alike. As a former employee of Disney I can vouch for the amount of effort that goes into creating memories for families. Disney is a leader when it comes to the theme park business, and other parks look at Disney as a leader. An example of this is that other parks will not raise admission prices, until Disney first raises their prices. WESH.com said "It remains to be seen if Disney's move will trigger a round of similar increases at other Orlando theme parks. Historically, when Disney raises its prices, the other parks follow" (2011, p.1). There is not a company in the world that can provide the "magic" that the Walt Disney World company can provide (Disney.com, 2011).
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)