Visa Mission Statement Essay

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Visa’s mission statement is: “Helping improve lives and economies around the world. From advancing financial inclusion to helping in times of crisis, we're using our products, know-how and philanthropy to bring about positive change.” Its goals include trying “to enable [all] consumers, businesses, banks and governments to use digital currency.”

b.) Company’s Logo and Motto:

“Everywhere you want to be.”

c.) Company’s Overview/History:

In 1958, Bank of America started BankAmericard in Fresno, California, which at first planned to only supply licensing agreements to the state but soon expanded in 1965. Banks nationwide soon began to license cards from the company, and in the late 1960s Dee Hock suggested that all of the banks created an …show more content…

Steps for innovation at Visa include: human-centered design, rapid prototyping, their expertise and partners, and proprietary resources. Visa wants to get rid of plastic cards for the future so electronic payments can grow; the ant a ‘card-not-present environment’. Visa believes that with the cardless future will have to come strong defenses against virtual attacks (fraud), so they plan on working towards better technology that minimizes these risks. By the year 2020 the company predicts there to be 20.8 billion connected devices, and for further innovation and widespread growth like this to be possible, they conducted a survey of ‘maturity’ through 16 countries based on methods utilized and payment channels. No country in the study reached the 3.0 ‘seamless payment stage, but am ranked 2.0, the ‘consumer centric’ stage. 3.0 ‘seamless’ means that a ‘no cash environment’ would be possible, with messaging apps, smart home devices, and wearables/contactless payment channels. The United States is at a 2.0, with online banking, debit cards, credit cards, and prepaid/gift cards cards, with payment channels: P2P payments, mobile wallet, and QR codes. Innovation ‘readiness’ is reflected by consumer willingness, as deemed by Visa, and when ‘mature’ enough (each country) they (Visa) are working to move towards that 3.0 stage …show more content…

Mike Milotich was named senior vice president of investor relations this year, reporting to Vasant Prabhu who is Visa’s chief financial officer. Visa Inc plans on participating in upcoming inventor conferences on June 5th and June 13th. Additional Visa news includes their strategic investment in YellowPepper to help speed up innovation in digital payment technology. PayPal and Visa have also extended their partnership to accelerate the adoption of digital and mobile payments in the country of Canada; theri main goal is to make possible secure, reliable,and convenient digital and mobile payments for consumers in Canada. For travel lovers the company has offered to send one lucky traveler on a cashless adventure to Thailand or Spain, guided by Visa cashless ambassadors. The purpose of this trip is to highlight the benefits/value of going cash-free. This trip is a sequel to the company’s Cashless Challenge with an award of $500,000, for small businesses in the United States who have embraced digital payments and reduced their reliance on cash. Lastly, Visa has announced that it is committed to 100% renewable energy by the end of the year 2019. As part of this commitment Visa has joined the RE100 initiative, a global, collaborative platform created by The Climate Group. To further their progress in this environmental ‘movement’, Visa has

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