Video Analysis: Kanye Wests Welcome To Heartbreak

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"Ok, so in reality the video for “Welcome to Heartbreak” it’s nothing really more than four minutes of computerized Kanye – something that I could probably do on my Macbook." (Young, 2009)

Fig 1 -Screen capture, Kanye wests Welcome to Heartbreak.

With people missing the artistic vision of Kanye and the director in most cases there are however signs that the move is respected and recognized as pushing the boundaries of the industry and the way things are perceived by the audience. An uncredited writer for Fader magazine describes the video as hard to watch, probably due to his inexperience and unfamiliarity with the style at the time, but does stop to give acknowledgement to Kanye's far out tendencies.

"Listen, we're all into experimentation with your visuals and whatnot, but this is harder to watch than a Black Dice night terror. Maybe it's not done? Either way, Kanye still gets daps for going further out with every …show more content…

Despite this initial misunderstood and confused reception, the importance of this video in laying the groundwork for future appreciation and breaking the mold in the pop world cannot go un appreciated. This exposure and seal of approval by such a popular and influential figure especially among the younger generations, lets people know that glitch is okay and considered cool, viable and a relevant movement to be a part of, its lets people know that the unexpected is ok. Whether this decision is made consciously or subconsciously by the audience member, it means that this person is going to be much more likely to appreciate a similar piece of art again in the future if it has been popularized by a respected public figure. A more recent interview with Kanye West brings forward another example of glitch's acceptance within pop culture, in said interview West he declares "are you telling me people don’t look at Kanye West like the glitch". A bold

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