Victoria's Secret Social Responsibility

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Sustainability is of considerable importance when viewing a corporation’s effort in social responsibility. Especially with the role that big businesses play in leading the way for social change, the expectations for Victoria’s Secret are high. This is one of the main concepts of the triple bottom line and Victoria’s Secret is a very large and successful company that appears to demonstrate an interest in being environmentally aware. However, they have room to improve, particularly in communicating these endeavors. To focus first on the good they have done as a company, Victoria Secret started to make the transition to applying green processes to the workplace when their parent company “L Brands” promised to refuse paper products sourced …show more content…

This started in 2006, when L Brands was getting attacked by environmentalists for printing thousands of catalogues on paper coming from Canada’s Boreal forests. The company responded by promising to stop these practices and partnered with the Forestry Stewardship Council to only use FSC certified paper for the millions of catalogues they print and send out. According to L Brands website they have “contributed more than $1 million for research and advocacy related to protecting endangered forests. As a result of some of our efforts, in December 2007 we were honored to receive the Boreal Stewardship Award from Canada's Boreal Leadership Council. “ These efforts were also verified by the FSC and their website, which includes an article about their partnership with L Brands and Victoria’s secret. Todd Paglia, the executive director of Forest Ethics, stated, “FSC offers the only credible forestry certification in the industry. So we’re very pleased to have helped both Limited Brands and Victoria’s Secret increase the FSC fiber that they buy—and we’re calling on the rest of the catalog industry to do …show more content…

Their PINK Body Line was released in 2009 as 100% vegan and packed with both natural and organic ingredients, according to an article “Inside Victoria’s Secret” on wordpress.com. To continue with the good that VS has done, their efforts with Greenpeace are worth mentioning. In 2013, Limited Brands committed to erase hazardous chemicals out of its global supply chain in response to Greenpeace´s Detox campaign. A 2012 investigation revealed a hormone-disrupting phthalate in underwear sold in Victoria´s Secret stores in the United States. (Phthalates and perfluorinated chemicals (PFCs) are man-made chemicals that contain non-stick and water-repellent properties. These chemicals can affect the liver, disrupt hormones and alter growth). According to Greenpeace’s press release, Victoria’s Secret is the 14th global corporation to make a credible Detox commitment and the first to provide an explicit process that will ensure the total elimination of phthalates. L Brands also focuses on Energy and Climate. They state on their site, “ We are committed to continuing to reduce our total GHG emissions through projects that improve efficiency and conserve energy and fossil fuels.” They proved this commitment by their efforts not only in stores, but also in home offices and distribution centers. VS shifted to lower-wattage light bulbs in almost 600 of their facilities. L Brands includes the following results in their

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