Media's Impact on Women's Body Image

In earlier times when the showing of skin on a women was unacceptable and seen as too provocative, that being modest is the best thing a woman can be. Women were all about being conservative, they knew what was acceptable to show off, even the showing of legs were unacceptable. As history began to change so did the way advertisements start to change the way women about their own skin and body. There is no doubt that the media changed the way women see their own body, they are willing to use any course of action to enhance their sex appeal. Our culture continues to emphasize on how a women should look that the only thing that is important is concerning with their weight. Women have higher body dissatisfaction and pressure to become perfect than

Roy Raymond was shopping at a department store section for lingerie for his wife to only find ugly floral-print nightgowns and a sales associate with made him felt even more uncomfortable while shopping there and realizing that other males must feel the same way. He saw an opportunity to design a lingerie store where both males and females would feel comfortable shopping there (Barr). He wanted to create an environment “where it was exciting, a sexy process that would make the men feel comfortable, not perverted.”(Schlossberg). Ever since Roy Raymond sold Victoria’s Secret to the company the Limited in 1982, the company had increased in popularity immensely because through the use of advertisements that, “was able to bring Victoria’s Secret to become a very powerful almost-monopoly in the lingerie market” (“Victoria’s Secret”:Brandopedia). With an extreme growth of popularity, the company expanded its advertising methods with the use of monthly catalogues, annual fashion shows, print advertisements, and most importantly the supermodels. Victoria’s Secret has set an image to make young girls feel insecure about their own bodies because they are so exposed to these kinds

They use thin models who wear provocative lingerie with windblown hair modelling to seductive music in the commercials that are aired nationwide. After releasing that controversial advertisement there has been multiple backlash from consumers protesting for the campaign to change and for Victoria’s Secret apology. Women are flooded with commercials and advertisements that are aimed towards making them feel insecure about their bodies. This promotes even more low self-esteem within women who are made to feel a certain way about their bodies because they do not fit into a certain slimmer standard of