Value Proposition DOUGH-IT is an ice cream shop, located in The Food Haven At 77, Pasig City, Metro Manila, which aims for the satisfaction of our customers’ sweet tooth cravings by providing them with the ultimate ice cream experience through our triple-step interactive process. We will be offering a create-your-own ice cream bun - a warm, light, and fluffy bun stuffed with ice cream. During the first step, the customers will be choosing the flavor of their bun; they may opt to choose among three different flavors; namely, the original honey glazed buns, Matcha or green tea flavored buns, or red velvet buns. The second step is where the customers can pick the ice cream flavor of their choice. The flavors that we offer include the classic …show more content…
o Make use of healthier alternatives for our ingredients. Price Strategies STRENGTHS (S) WEAKNESSES (W) o Low price point compared to most competitors o Lower OPEX (food park rent is cheaper than others) o Fixed price OPPORTUNITIES (O) o Engage in different bazaars or trade fairs (12,500 per night –Mercato Centrale) o Pull more customers from food expos (Sikat Pinoy, Manila Sundance,etc) o Sell buns at a higher price appropriate to the bazaars/trade fairs. o Introduce ourselves well to new customers in hopes of retaining them. o Sell a limited edition (smaller-sized bun) for a lower price. o Concentrate on targeting the student segment of the market by offering value meal options. THREATS (T) o Competitors who sell their products at a lower price (i.e. Dairy Queen – 35 pesos, Krispy & Buck – 65 pesos ) o Competitors who source out cheaper raw materials from suppliers o Prices of the supplies and materials may change as time goes by (Inflation rate- 2.70%) o Maintain high quality of product even with a low price. (75 pesos) o Team up with other businesses (i.e. Coffee shops/Cafes like Café …show more content…
They are suitable for work. o Dough-It only employs two (2) workers – one is responsible for acting as the cashier and one is for the preparation of the product. OPPORTUNITIES (O) o The employees can still further enhance their skills and potentials. o Help employees improve their skills by letting them attend different trainings and seminars. o Given that Dough-It has only two (2) workers, with the help of these different trainings, they can still be efficient and they can still work fast. THREATS (T) o Competitors (i.e. La Lola, Dairy Queen) have more employees working in their shop. o We can reward employees and give them incentives so that they will be motivated to work harder. o Train employees to work on different tasks. The two (2) workers should be able to do both cashier work and preparation work. Planet Strategies STRENGTHS (S) WEAKNESSES (W) o Dough-It does not use materials that are harmful to the environment. o Dough-It contributes to the pile of food waste. OPPORTUNITIES (O) o Make our product more environmentally friendly. o Dough-it can use organic ingredients in the preparation of the ice cream
through the corporate ladder is a great way to motivate employees, overworking might not be the best method, as it can cause burnout and unmotivated employees. Providing low pay and/or incentives to employees is also, in my opinion, not the best way to influence motivational employees who will put forth hard work, and be loyal to the company.
o The remaining $125,000 up front charge would not be owed until ICEDELIGHTS provided one acceptable location and the lease was signed
our staffing by half and then drop it another half for the night shift. These techniques
Large players can offer competitive prices if they buy in bulk. Smaller players can differentiate themselves by offering niche products and superior customer delight at a premium price.
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000.
This method also empowered the employees giving them an opportunity to increase their skill levels and an opportuni...
Therefore, without doubt we can say when properly implemented, this would result in a high level of motivation as employees work to satisfy their higher level of personal needs through their jobs.
The recipe was named the Toll House Cookie. One day Nestlé was going over their
"A simple thing such as giving a employee a little reward for outstanding performance for a month or a year could help motivate other employees to want to do better so that they could have the chance to be recognized for their outstanding work.
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
...lexibility and is geared towards adaptation and change. The environment is constantly changing and is very unstable so a structure that provides ease of customer service is one to adopt. With making the choice I risk once again the produce and meat managers possibly operating as a separate entity, but I have also empowered my store manager to make all decisions so it will be his responsibility to communicate and remind everyone that even though there are departmental groupings at the end of the day everyone one is a part of that C & C store. It is also his duty to enforce customer service because all they see if the final output. For instance, C & C customers are accustomed to superior quality of meat and produce and that is what their loyalty is centered around. Adopting a better structure is to generate healthier internal environment but not decrease on output.
Their vision of the company is to create a specialty restaurant made with fresh dough with an upscale, quick menu selection without the typical “fast food” feeling experience. They strive to produce better, healthier food selection to a variety of customers.
Marketing Strategies of an Ice Cream Firm Introduction As the Marketing Manager of this ice cream firm, CALMOR, I have. written this report detailing the marketing strategy for the launching. and selling of a new ice cream containing liqueur, as the ice cream liqueur should contain at least 6% alcohol, there are restrictions as. where it can be sold. With a budget of £5 million, I have also. detailed where this budget is to be allocated.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
Management spends a huge amount of time to design incentive systems and schemes to motivate their workers and to ensure they work in their best possible manner. Motivating workers by giving them decent pay helps in winning employees heart to make the work done efficiently, significantly and effectively. The most effective way to motivate people to work productively is through individual incentive compensation (Pfeffer, 1998). An attraction of getting more is a powerful incentive to people for high performance. While most people agree that money plays a major role in motivating people, in organizations there is a widespread belief that money may also have some undesirable effects on morale.