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Media and its influence on body image
Impact of mass media in social life
Media and its influence on body image
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In the 50’s the ideal woman was Marilyn Monroe, when girls wanted to look like Marilyn she was a size twelve. That was the normal back then, now the media portrays unrealistic women as the ideal woman. Girls don’t seem to realize that the only reason mass media show these types of girls is because they want to be able to sell their products, girls also don’t realize that all the pictures and people shown go through extensive hours of alterations to make them look like they do (Phelan and McKenna, 2010). The media is supposed to be used as a source of entertainment, to keep you updated about your favorite celebrities, but in the recent years it has turned around and has had a negative effect on females. The negative impact of the media on females and their body image could turn them to think that the …show more content…
The exposure to Asia’s westernizing media is starting to be connected to dissatisfaction in weight and looks among Chinese females (Chen and Jackson, 2011). Chinese women have always been seen as thin. Go back and look at pictures of them from the past you rarely see a bigger Chinese woman. In the today’s society women are all bigger due to all of the unhealthy choices everyone makes. The Asian culture like any other portrays a thin woman as the ideal woman. With the media from Asia flowing over to China it is becoming harmful to younger generations of Chinese girls because they believe that the tiny women are the only beautiful women. This is also occurring with their looks they believe that their eyes should not be slanted like they are and they want eyes like the westerners have which is a very unsafe procedure to go have to go through. Even though these girls think they are not pretty as they are, and they don’t need to do unsafe things to make themselves
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
All around the world there are groups of people who believe and live by the same customs, thus creating a culture of people. Every culture has different beliefs and values, these beliefs and values directly affect the people that makeup the community. One custom that differs from culture to culture is the way people look at their body image. In some cultures what is seen to be cool might be the complete opposite in another. For example, the women in the Surrey tribe in Ethiopia wear lip plates and they are all the fashion, the bigger the plate the better, and the plate’s range from 4 to 22 cm in diameter. Also in Indonesia the women sharpen their teeth into sharp points. Lastly, in Afghanistan woman want their noise to be bigger and rounder.
The media presents society with unrealistic body types to encourage women to look like them. Media does this through TV shows, commercials, magazines and stereotypical types of ads. In doing so, media enforces certain body types, which women feel forced to follow. They feel less about themselves and want to look like the supermodels shown on ads. Women who focus on unrealistic body images tend to have a lower self-esteem and are more likely to be a victim of eating disorders.
Image is everything in today’s society as women are increasingly putting more emphasis on their appearance. Women today are growing more conscious of how others perceive their outward appearance. Even in a relatively Oriental society like Singapore, it does not come as a surprise to see women going to Botox clinics during lunchtime hours to receive their dosage of Botox, a chemical used to paralyse certain muscles to prevent wrinkles. Furthermore, beauty advertisements nowadays feature women models that are barely out of their teens. Even with older models, they are usually models featuring in slimming centres or skin improvement advertisements.