United Airlines Response Paper

872 Words2 Pages

United Airlines response to Dave Carroll’s video was timely, however, the way they responded to the situation was not. I believe that the video mentioned on Twitter should not have been the only trigger to instigate United to take action. It made United realize that this case was going to become larger than a regular claim that was not to be fulfilled. United’s response to the video was pleasant and they helped the cause when stating that they would use the video for training in the future. They also took a good marketing stance by using the phrase, “This struck a chord with us and we’ve contacted him directly to make it right”. The phrase was a creative play on words for this situation and the response was good for the people contacting United. However, almost all United’s responses were completed through Twitter. I don’t believe this was the right forum to address the public. They did make the right step by contacting Dave Carroll directly to …show more content…

The timeliness for this incident was lacking the most. As I said previously, they should have addressed Carroll’s problem either in Chicago or Halifax and apologize for the mistake that they made. When problems like this come up in the future, United should have a claims team or person at every airport able to quickly attend to the problem. If having the claims team or person is cost prohibitive, then on site employees need to be trained to handle the situation. The next improvement that needs to be made is to the customer service department. No one likes to be ping ponged around between service agents without their needs being addressed time after time. Another solution if United cannot add a claims team in the airport, their customer service/claims department should be vastly improved. Training the department to handle these situations will be key not only for customers but for the company’s

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