Unilever Case Study

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Introduction:
Unilever
Unilever is a British- Dutch multinational company producing: foods, beverages household care products and personal care products. Unilever is the world’s third fast-moving consumer goods company behind the famous Procter & Gamble and Nestle. The company was formed in 1930 by joint venture of the two companies Lever Brothers and Margarine Union. This proved to be the most logical merge of the two companies since both their products used palm oil. Coming together the company could import the palm oil in bulk thus reducing their cost. Unilever has head-quarters in London, England and Rotterdam, Netherlands.

History
Unilever began with British soap-maker Company named Lever Brothers. Their revolutionary action in business was by introducing the Sunlight Soap in 1890s. That idea was from William Hesketh Lever, founder of Lever Brothers. One of the reasons of this success was the strategy from William that not only prioritizes on selling the products but also focus on manufacturing them. On the other side, in 1872 Jurgen’s and Van den Bergh created a company that produces margarine. Since there were many competitors in the margarine industry in Dutch, in 1920s, Jurgen and Van de Berth decided to strengthen their company by joining another margarine manufacturer in Bohemia. In 1927, there were three companies including Jurgen and Van de Berth Company which formed Margarine Unie located in Holland.

On 1st January 1930 Unilever company is established with an agreement between Lever brothers, soap manufacturer, and Margarine Unie, margarine manufacturer even though, an international merge was an unusual move at that time. Both of the two companies have the same vision that by doing this merge with strong global ne...

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...child labor. In May 2003, Unilever announced that they would solve the child labor problem in India. Unilever told Hindustan Lever Limited to start rejecting the use of child labor.

Company Logo
In 2004 the company changed its logo to one which contains 25 different signs showing the diversity of Unilever with a blue color.

Products
When Unilever acquired the different companies it also expanded its production consequently. The company produces foods, beverages, household care products, and personal care products. The products are categorized into four strategic business units, namely:
• Savory, dressings and spreads o Lipton, o Knorr, o Blue Band,

• Ice cream o Ben and Jerry,

• Personal care o Ponds, o Vaseline, o Rexona, o Lux, o Dove, o Lifebuoy, o Pepsodent, o Sunsilk and o Axe/Lynx
• Home care o Surf, o Sun, o Radiant, o Domestos o Skip

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