Tyson Foods

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Tyson Foods, established in 1935, is a leading producer and supplier of meat and processed foods in the world. Because of its products which are sold in more than 100 countries and as a strategic partner of many international catering retail enterprises. According to Tyson Foods official website, it established the first Chinese factory in 2001 and the regional headquarters settled in Shanghai, officially entered the Chinese market. In connection with Shanghai Lingang, it is a new pilot free trade zone during the International Import Expo 2018. This decision is an important measure to facilitate the economic globalization. Observing its geographical location, Lingang has a unique geographical advantage that is adjacent to the Yangtze River …show more content…

Internal analysis: From the internal factors analysis, Tyson Foods has many strengths like Large-scale advantage, Brand reputation and Innovation ability. Viewing Tyson's background, Tyson Foods is one of the largest meat processing and marketing companies in the world with a large production scale and supply chain network. It not only provides various products, but also related ancillary products which are sold worldwide, reflecting its scale advantage. Orlando Lima quoted a sentence in his article that brands are critical for the firm's success as they become the major source of differentiation between other competitive offerings in the market. Based on the official statistics, it has a broad portfolio of products and brands such as Tyson®Jimmy Dean®. These various brands open up different segments of the market and expand the consumer base.In the Tyson Foods news(2023),it officially opened a new $300 million full-cooked food production facility in Danville, fulfilling its strategy of accelerating long-term growth and …show more content…

From the 2022 fiscal year report of Tyson Foods mentioned that it launched a new productivity plan that is designed to drive a better, faster, more agile organization and target to achieve total productivity savings of $1 billion by the end of fiscal 2024. Through these factors, Tyson Foods has been laying off workers and closing some factories in the past two years, leaving a sign of instability to the public. External analysis: From the external factors analysis,there are still numerous opportunities and threats. On the one hand, with the development of technology and the progress of economy,economic globalization has become a feature of the times. Therefore, Tyson Foods should seize opportunities which can expand the market for food sales to market its food products globally at this particular juncture. Lingang as a new pilot free trade zone, will provide policy support to attract enterprises to join and provide them like Tyson Foods company with better investment environment and development opportunities. On the other hand, there are still many threats to the external

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