Fashion, Art, or Something that Smarts; Mannequins and their Roles in Retail
Mannequins are used to show off stores’ finest clothing, but have instead become a source of anxiety and body issues for many shoppers. A rising amount of people believe that mannequins used in store windows are causing more harm than sales in recent online social media. In Amy Wang’s article “Who’s behind the very thin--and increasingly troubling--store mannequin?” she follows these online curse adore to find who's to blame. She states both the pros and the cons to these alien-like forms holding store windows hostage, keeping the facts straight, yet batting them down in favor of a more realistic body image. Stores should sell us a realistic body image along with the
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Many people have striked out against the “anorexic” mannequins, and Wang looks for the culprit to blame in her article. She singles out stores that use the plastic models as their store front. Stores like JCPenny’s have said that the mannequins bring in customers, and that “anything” they put on the mannequins becomes sold out. However, Gap’s usage of a particularly thin mannequin resulted in public distress and was referred to as “death-camp chic” by social media users. Wang carries on to share the effects of these supremely thin models with the help of Californian-based psychologist, Allison Belgar. Belgar states that these alien mannequins can create an insecurity for young people about their body type. She believes that stores use this insecurity to make customers progressively buy more clothing to become more like the standardized beauty the mannequins create. Some brands argue against this by stating that the mannequins are sculptures and art but not role models for young people to follow. A popular british clothes brand, Topshop, declared that their mannequins are “not meant to be a representation of the average female body,” so they should not be taken as such. Vice president of Siegel-Stockmen, Lisa Maurer, backs them up saying, “They [the mannequins creators] are
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
From Twiggy to Kate Moss, the fashion industry has been attached to idealizing extreme slenderness, encouraging real women to hate their bodies and at extreme, develop anorexia or bulimia. If these models are exemplars of ideal beauty, then the measure for women is that to be beautiful, starvation level is required. It appears that the media and the fashion industry would have the public believe that ultra thinness symbolizes beauty when in reality, the standard represents infertility, and premature death. The public has to realize that Twiggy is different.
I visited the website of Body Shop founder Anita Roddick. She refers repeatedly to the Body Shop's "anti-Barbie" doll, named Ruby, a heavyweight plastic doll featured on a poster/advertisement reading, "There are three billion women in the world who don't look like supermodels and only eight who do." The implication is, of course, that this fat-Barbie archetype is somehow a healthier ideal than the bone-thin adolescents paraded on the pages of Cosmo.
In every magazine and on every page there is another source of depression, another reason to skip a meal or two or a reason to be self-conscious. In present society people are overly focused and determined on the perfect body that both the fashion and advertising industry portray and promote. Through diction, pictures and celebrities presented they are trying to convey a message to their viewers that is “suppose” to be used as a source of motivation and determination. The message they are truly conveying is self-conscious thoughts, depression, and the promotion of eating disorders. It is estimated that millions of people struggle with depression, anxiety, and low self-esteem; concentrated on dissatisfaction with their body image (Ballaro). The advertisement and fashion industry are conveying a message that creates an internal battle for their viewers, though they should be creating a fire in their viewers that provides motivation to be healthier, take better care of themselves and a source of inspiration for style.
Body sculpting is a fast growing obsession and profession in many parts of today’s self-absorbed world, in which the importance of appearance is overly emphasized. Quickly obtaining muscle, mass, and ultimately reaching ones desired physique becomes hard to do when the standards for a perfectly sculpted body in todays society is becoming harder and harder to achieve. Advertisements using sex appeal rose from 15 to 27 percent in a 20 years period (Pappas). These advertisements constantly push images of photo shopped, unrealistically fit models, pressuring society to aim for unrealistic shapes and sizes. Paralleling the rise in sexy advertisements is the growth of sports products and nutritional supplement vending retail web sites.
... creation is just a doll” says the article “Beyond Thin”. But with people in pictures and magazines it’s different. A study in Europe links the fashion industry's use of super-thin models to the self-identity problems of many young women.
“My lips and fingers were blue because I was so thin that my heart was struggling to pump blood around my body”, said teen model fashion Georgina (Carroll 1). The new skinny has become excessively scrawny. Is it definitely not normal for today’s society models to walk around with blue fingers starving themselves until their organs start failing! As for the model agencies, they couldn’t care less of the pressure and dangerous practices they put the models through in order for them to stay thin for the runway. Even fashion Designers continue to produce the smallest couture sample sizes and scout for the slimiest bodies to wear the designs not aware of the consequences of the pressure they not only put on models, but on the society girls to look like these starving models. And when the models continue to get offers from the most important fashion industries like Prada, it motivates them to keep doing what they are doing to stay in the shape they are in (Carroll 1). But little did the outside world know what this pressure had on the models and what they were doing to their bodies to peruse their modeling careers.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things, from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it is hard to remember they are not real and hardly anyone really looks similar to them....
It’s no secret that some women believe fashion portrays who they are. Therefore follow every season’s new trend. This leads to spending money that they don’t have. Waller Lea, a journalist, suggest that “for some communities, purchasing knockoffs or generic products are frowned upon, forcing minorities to spend more money. Now businesses and companies are targeting minorities, causing more debt problems.” Addicted to retail or brainwashed? Opponents claim that fashion is simply a creative way to express themselves. There are others ways to express ourselves that are no based on our appearance. Through drawing, painting or through our thoughts and ideas. What happens when someone can’t afford expensive clothing or doesn’t have access to fashionable clothes? They are singled out and excluded from society for being different.
Bennett, Jessica. "The Fashion Industry Promotes Eating Disorders." Eating Disorders. Ed. Roman Espejo. Detroit: Greenhaven Press, 2012. Opposing Viewpoints. Rpt. from "Why Skinny Models Are Making Us Fat." Newsweek (8 Feb. 2007). Opposing Viewpoints in Context. Web. 20 May 2014.
Step out into the everyday world as an average American and you will witness an entanglement of varied body size, and shape. Now, enter the world of the media, a world in which you are formally introduced to high fashion, where flashing lights, money, glamour and riches crash around you, satiating every crevice of your being. Here, you will find two unified body types, divided into two categories of shape in women; thin, and thick. Naturally, any woman who wishes to someday strut down the catwalk in Zac Posen, or pose in Marie Claire wearing Dolce and Cabana must have a body that fits one of these required molds, right? It is a well-known reality that many women who cannot reach by healthy means, or do not already have, the desired body type for fashion industries, will develop an eating disorder to starve their way into the position. However, most fail to address the issue of obesity that curdles on the other end of the physical spectrum; the plus size modeling industry. This statement not only boils the blood of millions of American Women, but begs the question: If extremely thin models promote eating disorders, should we prohibit advertisers, especially those in fashion, from using plus size models, as they may promote obesity? To put it simply, no. Plus size models do not promote obesity because they only provide thicker, much larger women, confidence and appreciation for their body without pressuring them to take unhealthy means to shed pounds; they do not encourage overeating and lack of exercise.
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
Fashion is an outlet people use to express themselves. People anxiously wait to see what the next trends are as seasons pass by. We buy anything that doesn’t break a bank, people buy a $10 shirt just because it’s cheap and they might not even wear it, but it’s all right, since it wasn’t expensive. As harmless and normal as that scenario sounds, the fashion industry has created the harmful concept that is “fast fashion”, in which stores sell an abundance of extremely cheap trendy clothing and “where deliveries are small and often, with stock delivered twice a week, for instant-access fashion.” (Cochrane)
A tall, glamorous runway model is every girl’s dream. Long beautiful legs, lean body, and beautiful shiny hair is what an average young woman views as an ideal image for a female. If you don’t resemble the images of those stunning Victoria Secret models and Fashion Week models, you suddenly become ashamed of your own body. It is a great life to have with the high pay, fame, drinking champagne on a yacht with famous celebrities and even being on the Vogue cover page. Fashion Modeling Industry has been the most influential source in our young women’s lives. Young girls and young women are seen eating as little as they can, even starving themselves at times to resemble those models. What they don’t realize is that they are contributing to the 2.7 percentage of 13- 18 year olds suffering from anorexia and bulimia. Susan Albers, a psychologist at the Cleveland Clinic said exposure to thin models is a great trigger in maintaining an eating disorder. When watching America’s Next Top Model or flipping through a Fashion magazine, these young women don’t apprehend that those models are either naturally slim or they are suffering from an eating disorder themselves, in other words, hostages in the dark hell hid behind those runway curtains. The growing number of young anorexia and bulimia patients, and the number of websites such as thinspiration, where girls put up pictures of their thin bodies clearly suggest that the fashion modeling industry do not at all bear any responsibility in providing healthy, realistic physical role models for young women.
In addition, the startling deaths of the “three very underweight models” (Rosemary 2007) has become the last straw that makes us impossible to accept the eating disorders anymore. These have added to the controversy over the use of extremely thin models in fashion industry because not only does it reduce the self-esteem of those who do not have ideal bodies but it also naturally forces them to become anorexic to look exactly like catwalk models which has been proved to cause “drastic weight loss and premature ageing” (Cooke 2000, pp. 3) severely. No matter how serious the impacts of eating disorders are, the fashion industry still continues giving out the products called “doll clothes” (The Sunday Telegraph, 2009) for young women. People in our society do not want to see teenagers with “jutting bones and no breasts of hips” (The Sunday Telegraph, 2009), we really want to see girls with their healthy body image.