Trailer And Synthesis Essay

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This essay will be exploring the effectiveness of two promotional methods used by the film “Guardians of the Galaxy” - a poster and a trailer. It will focus on how the two products use stereotypes to convey the action adventure genre as well as how they use institutional aspects to heighten the audience’s expectation. The poster includes the name of various different actors like Vin Diesel and Zoe Saldana, however, the main one is Chris pratt who is known for various different genres and has the primary target audience of 13-18 years old, the audience is already excited about the starring of different actors and are eager to see the movie. The action- adventure genre is mainly conveyed through the positioning of the actors as well as …show more content…

In the poster, enigma is created within the audience as to who these strange/unique characters really are, while during the trailer the audience is given a brief introduction to all the characters to solve their enigma. The trailer shows the arresting of the characters who are shown to be criminals, the galaxy officer introduces each character to his colleague which is done in a way in which the officer is directly speaking to the audience, providing them with the character profile of each character; the peculiar nature of the “Guardians” induces the audience to watch the movie. Unlike the poster the trailer does have some references to the antagonist - Ronan and Propp’s narrative theory. For example, Gamora being the princess - the reward for the hero, Star Lord being the hero who is on a journey and other members of the “Guardians” team being the helpers; this allows the audiences to infer the narrative in their heads. One similarity between the poster and the trailer is that the express the same stereotypes as well as presenting characters in a similar way. For example, in the poster the female character is presented as being tough and in the trailer there are various shots of her fighting, implying strength and contradicting stereotypes of

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